Business

Seminar focuses on video blogging

Everything you ever wanted to know about video blogging will be included in a special seminar on Saturday.

Video Blogging 101 is the name of a three-hour program at Cowork Penticton being put on by Summerland-based ET2media.

According to the video and communications company co-owner Erick Thompson, visual blogs are one of the most effective tools currently used on websites, social media and e-newsletters.

“Eighty-five per cent of people who use the Internet watch video,” said Thompson, who along with partner Erin Trainer worked for a number of years in television and radio on Vancouver Island. “ Most of us have smart phones or webcams and whether you are a real estate agent, winemaker or plumber, now is the time to engage your audience. Participants will take home ideas and skills to create their own blogs right away.”

During the interactive seminar, ET2media instructors will show how to create original content, user-friendly camera, lighting and audio techniques and tips for on-camera presentation.

“Customers are looking to save time and money, be entertained and build relationships,” said Trainer. “A smart video can accomplish this and help a business stand out from the competition.”

She asks business owners to take a close look at their own companies and determine what makes them unique and show off those qualities in a visual format.

The passion they share in helping other small business owners was the reason the pair began ET2media nearly two years ago.

Saturday’s program is suitable for people who are new to the use of video or those who already have some experience.

For more information or to register email et2media@gmail.com. Cowork Penticton is located at 125 Eckhardt Ave. East.

 

 

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