Bad Tattoo celebrates Day of the Dead

Bad Tattoo is reconnecting with its Mexican roots on Nov. 1, as it launches its tasteful Day of the Dead event.

Bad Tattoo Brewing is bringing two new limited edition craft beers to life on Nov. 1 at its Dia de Los Muertos (Day of the Dead) celebration.

Bad Tattoo has applied an uncommon brewing technique of using Tennessee Whiskey barrels to brew one of its beers.

“We’re only releasing 1,200 bottles of the 2015 Dia de Los Muertos Cerveza Fuerte and 600 bottles of Dia de Los Muertos La Resurrección,” said Martin Lewis, manager at Bad Tattoo. “Last year we sold out in just over a month and we expect to sellout in under a month this year.”

Designed to interact with the residual Tennessee Whiskey in barrels, Bad Tattoo’s uncommon brewing technique infuses Dia de Los Muertos La Resurrección with notes of dried fruits and warming spices, and will offer the palate underlying flavours of bourbon, oak, vanilla and toasted coconut.

Craft beer enthusiasts will soon be able to enjoy the two new dark and flavourful Belgian-style Quadrupel beers. Continuing its pioneering spirit, Bad Tattoo’s La Resurrección is Penticton’s first beer to be aged in Tennessee Whiskey barrels. It has an overall strong, smooth and rich taste. Bad Tattoo’s second release, the Dia de Los Muertos Cerveza Fuerte, offers notes of dried fruits, dates and prunes in the nose. Bad Tattoo will individually bottle both in special wax sealed bottles.

Bad Tattoo is reconnecting with its Mexican roots on Nov. 1, as it launches its tasteful Day of the Dead event. Inspired by one of the largest and most celebrated holidays in Mexico, Bad Tattoo is transforming its brewery facility into an authentic Mexican-style arena. Decorated with vibrant flowers and colourful candles, the space is designed to replicate the beautiful altars that are erected by family members in Mexico to celebrate the lives of deceased loved ones. Refreshments and a pizza buffet will be enjoyed to Latin beats mixed by a local DJ. This is an opportunity to be the first to pair unique Mexican-style pizzas created especially for Dia de Los Muertos, including Mole Chicken and Nacho pizzas, with two new brews. Attracting craft beer enthusiasts aged 19 plus, guests are encouraged to dress to theme with festive Halloween-style embellishments. Guests will have the opportunity to unleash their spirit through the medium of face painting.

“We believe Mexican culture is one of the most fascinating cultures worldwide, so we’ve given the new beers Spanish names,” said Lewis. “A big part of traditional tattoo culture is skeletons and skulls, which coincides with the essence of this Mexican holiday. By combining the two, we created a fun and unique event that is a celebration of life.”

The Dia de Los Muertos event will take place from 6 p.m. to 11 p.m. on Nov. 1. Tickets are priced at $42 and can be purchased by calling 250-493-8686 or visiting Bad Tattoo at 169 Estabrook Ave. The ticket price includes a snifter of Dia Cerveza Fuerte, a pizza buffet, face painting, an inside peak of how Dia is made and a complementary bottle of Dia de Los Muertos Cerveza Fuerte.

Bad Tattoo’s labels are uniquely designed. All labels symbolize the brewery’s brand essence of tattoo culture. Artist Jesse Guns designed the labels for both the Dia de Los Muertos Cerveza Fuerte and La Resurrección, which feature a skull and elegant skeleton character.

 

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