Campaign asks to show your love for Penticton

The Downtown Penticton Association wants to hear all about why you love Penticton.

The Downtown Penticton Association has launched a new social media campaign asking the public why they love Penticton.

The Downtown Penticton Association wants to hear all about why you love Penticton.

That’s the thrust of a new social media campaign the DPA started last Friday to get people thinking about Penticton, and about shopping here at home.

Kerri Milton, executive director of the DPA,  said the campaign is a different approach to the traditional shop local campaign.

“The shop local thing is tired,” said Milton. “We need the locals to fall back in love with Penticton. That way, they are automatically shopping local, being local and going to restaurants and all those wonderful things, because they want to.”

The year-long campaign begins by asking ‘Why do you love Penticton?’ and asking people to share their stories through the website, Facebook or Twitter accounts set up for the campaign.

“It’s just a really good way for people to reflect as to what they really do love about Penticton,” said Milton, adding that it is easy for people to take their hometown for granted.

“I think it is a cultural thing. I think there are some things we are ingrained to think that we don’t have in Penticton, rather than taking a minute to find out we really do have it here,” said Miltion. “We have a lot of variety, and we have a lot of unique shopping experiences here, so it is just a matter of changing up the mindset a little bit and having people think about all the different things we have here.“

For more information on how you can get involved and read stories visit www.iheartpenticton.com or follow @iheartpenticton on Twitter, or I Heart Penticton on Facebook.