Hoodoo’s beer run a success

They’re hoping to double the number of participants next year after 125 took part this year

Hoodoo Adventures held its first annual Kettle Valley Station Pub Beer Run, which had participants run a total of 10 kilometres from the Square One Hops Farm down to the KVS Pub at the Ramada.

The run included several stops, including Cannery Brewing, Hoodoo Adventures, Tacos Del Norte and Burger 55, with teams sampling beer and food at each stop along the way.

“The event was the brainchild of Lyndie (Hill) not so long ago and originally it was a fun run, and then we were able to turn it into a beer run,” said Hoodoo Adventures’ Mike Hill. “We’re really delighted that all of the craft breweries in town, which are phenomenal, all five of them, got on board right away and made it a reality.”

While it was called a run, Hill acknowledged that with a small amount of beer in the bellies of participants, many weren’t in it entirely for the athletics.

“It’s a 10k beer run slash walk slash doddle slash crawl, skip, whatever,” he said. “We’re all really happy with the costumes and revelry that’s going on.”

Hill says the run was a success that he plans to bring back next year with an ambitious goal.

“This is the first year, and we had 125 runners come out on the first year, which we’re delighted with,” he said.

“We’ll grow it for next year, and the target for next year is double … We’ll see if we hit it. Why not? Everything we do is ambitious.”