Head of volunteer Tourism Penticton board resigns

The last board of Tourism Penticton, including now-resigned chairwoman Miranda Halladay - Submitted photo
The last board of Tourism Penticton, including now-resigned chairwoman Miranda Halladay
— image credit: Submitted photo

Tourism Penticton has begun the search for a new board member after chairperson Miranda Halladay resigned her seat on the society’s board Thursday.

In her resignation letter, Halladay said she was taking this step because of lack of progress in creating a single organization dealing with tourism marketing in Penticton.

“In addition to regular volunteer duties vice chair Sally Pierce and I worked diligently towards this goal,” said Halladay. “Unfortunately, for reasons confounding the majority of tourism stakeholders in Penticton the Penticton Hospitality Association has chosen a program of stall and delay, ultimately derailing this process.”

Halladay, co-owner of Elephant Island Winery, has held a wineries and agri-tourism seat on Tourism Penticton’s board of directors since 2012 and was  chair throughout 2013.

“The additional demands of my volunteer time that the PHA negotiation process has placed on our business and our family is not sustainable,” said Halladay, adding that she needs to devote herself to an upcoming opportunity for the winery.

Pierce said that as vice-chair, she would normally take over as chair, but she was already planning on stepping down from the board due to expanded responsibilities at the South Okanagan Events Centre, where she is assistant general manager.

“I will actually be assigning someone else from the team to cover the meetings and events seat,” said Pierce. She understands, though, Halladay’s desire to return focus to her business and family after the unsuccessful negotiations.

“I think for Miranda, and for myself, it is time to focus on business at hand.”


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