For months, Jason Cox has had to stay quiet about what happened when he taped his appearance on Dragons’ Den last May.
But after the show airs Wednesday night, he’ll be free to tell people how the Dragons reacted to his People’s Soda.
“Canadians want a choice when it comes to soft drinks,” Cox told the Dragons, explaining how he saw an immediate response and quick growth when he started making craft sodas. “People want real natural products where they can read understand all the ingredients on the label.”
Cox was chosen to take part in a special Dragon’s Den battle special, pitting him against another craft soda maker from Montreal, 1642 Sodas.
He said it was a choice between a guaranteed spot on the battle special, or filming for the regular show, where his pitch might not be chosen to air.
He decided to take the risk and bet that he could use his 90-second pitch to convince the Dragons they wanted to hear more — the loser would be sent home.
Preparing his pitch, Cox quickly found out just how short 90 seconds is.
“I had two choose every word carefully,” said Cox.
Want to find out how whether the Dragons liked the People’s Soda? Or did they prefer the maple-syrup infused cola from 1642 Sodas? Tune into the Dragon’s Den Wednesday evening on CBC, or check back with us after the show airs.