Penticton’s David Kropp, communications officer for Valley First Credit Union, recently received a National Young Leaders award. Submitted photo

Penticton resident honoured with national credit union award

Penticton resident David Kropp was recognized recently with a Canada-wide credit union industry award acknowledging leadership in business.

Kropp, who leads the communications and public relations team for First West Credit Union and its local Valley First brand, was one of five recipients to be honoured with the National Young Leaders Award during the Canadian Credit Union Association’s (CCUA) annual conference held this year in Halifax, Nova Scotia.

Award recipients competed on a national level by submitting an essay on leadership, undergoing panel interviews and delivering a presentation at the credit union industry’s national conference. Through three rounds of assessment, Kropp was selected as the winner of a $10,000 education scholarship after delivering his final presentation focussed on achieving better business results by trying new things, adopting a spirit of innovation and practising collaboration.

“Winning was tremendously satisfying and it felt great to be recognized so publicly for my contributions to First West,” says Kropp. “I’ve benefited from working with experienced leaders who have encouraged and empowered me to think differently about business challenges. I owe a lot to the people around me who have enabled me to excel in my career.”

Kropp says this mindset, which he’s adopted from his mentors, applies to his current leadership role at First West.

“Encouraging people to approach business challenges in ways that are different from what’s been done before is an important part of helping them to grow in their careers,” says Kropp. “It also helps foster a company culture that values innovation, which is critical in today’s market.”

CCUA’s National Young Leaders award and scholarship celebrate young businesspersons under the age of 35 who have made important contributions to Canada’s co-operative banking movement.

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