Accommodators back Challenge Penticton

Penticton Hospitality Association funds Challenge Penticton marketing with $35,000 grant.

Challenge Penticton has a little more room to market the city’s new long-distance triathlon, thanks to some major financial support from the Penticton Hospitality Association.

This week, local Challenge organizers announced that the PHA was giving them $35,000 to help support marketing the new race.

“This will go a long ways to helping Challenge Penticton. The race switched brands last August from Ironman Canada to Challenge Penticton. Same incredible race, same iconic course and distance,” said Barb Haynes, general manager of Challenge Penticton.

One major difference between the two races, she noted, is that Challenge spans six days, with a series of events leading up to the big race on Sunday. With the new funding, Haynes said, they will be able to spread that message farther and hopefully persuade visitors to come for a longer stay.

“There are all kinds of additional activities that we are pursuing this year that we have never done before. A lot more print media, a lot more social media where we can purchase product now, really talking about destination campaigns, bringing people into Penticton,” said Haynes.

Tim Hodgkinson, operations director for the PHA, said they are happy to help Challenge take the message out and promote the event. The $35,000 is being drawn from the two per cent hotel room tax collected for tourism marketing and managed by the PHA.

“In doing so they are promoting Penticton and will be able to draw in additional potential visitors,” said Hodgkinson, adding that the Challenge message may remind long-term visitors to come back and visit, or draw in new visitors. “Either way, getting Challenge on the road is going to create positive exposure and bring people back.”

The inaugural triathlon event will be held from Aug. 21 to 26 and heralds an expansion for the Challenge Family organization, based in Roth, Germany, who have chosen Penticton to launch the Challenge Family races in North America.

“This is a significant event for all of us. As the flagship race for Challenge Family in North America, we are committed to making this a positive successful exercise for all concerned,” said Rob Appelman, president of the PHA. “It’s vitally important to get behind such high-profile initiatives as they provide us with an opportunity to promote Penticton to such a vast audience both domestically and internationally.”

Haynes also announced that Challenge Penticton has also completed a deal with Hammer Nutrition to sponsor the race.

“They will be supplying all the athlete liquids and gels on the course and throughout the race week,” said Haynes. “They will be here en masse to work with us and the athletes during the race.”

For more information on Challenge Penticton, visit, or follow @Challenge_Pen on Twitter.


Just Posted

57-year-old Kathleen Richardson was discovered deceased in her home Wednesday, June 9, 2021. Her death is considered a homicide and connected to the slain brothers found on a Naramata forest road. (Submitted)
Naramata community in shock as condolences pour in for homicide victim Kathy Richardson

Richardson was well liked in the community, a volunteer firefighter with a home-based salon

Princeton GSAR responds 24 hours a day, 365 days a year. In 2020 the crew was called out 34 times, and members spent 721 hours on calls, and 683 hours training. Photo Princeton GSAR Facebook
Teen missing in Manning Park found after 24 hours

Young man spends night on mountain and survives with just a few scrapes

The RCMP are asking for assistance regarding the death of Kathleen Richardson of Naramata, pictured here. Her death is believed to be related to two homicides in Naramata in May. (RCMP)
Suspected Naramata homicide victim identified by police

57-year-old Kathleen Richardson was discovered deceased in her home Wednesday

(File photo)
Reports of aggressive deer in Penticton prompt warning from city

Expect female deer to be more aggressive over the next two months

(File photo)
Mobile drop-in vaccination clinic coming to Oliver

All those in the Oliver area who have not yet received their first dose are eligible for the vaccine

At an outdoor drive-in convocation ceremony, Mount Royal University bestows an honorary Doctor of Laws on Blackfoot Elder and residential school survivor Clarence Wolfleg in Calgary on Tuesday, June 8, 2021. THE CANADIAN PRESS/Jeff McIntosh
‘You didn’t get the best of me’: Residential school survivor gets honorary doctorate

Clarence Wolfleg receives honorary doctorate from Mount Royal University, the highest honour the school gives out

Members of the Department of Fisheries and Oceans’ Marine Mammal Response Program rescued an adult humpback what that was entangled in commercial fishing gear in the waters off of Entrance Island on Thursday, June 10. (Photo courtesy Marine Mammal Response Program)
Rescuers free humpback ‘anchored’ down by prawn traps off Vancouver Island

Department of Fisheries and Oceans responders spend hours untangling whale

Nathan Watts, a member of the Tseshaht First Nation near Port Alberni, shares his story of substance use, a perspective he said isn’t seen enough. (Photo courtesy of Nathan Watts)
Public shaming, hate perpetuates further substance use: UVic researcher

Longtime addict Nathan Watts offers a user’s perspective on substance use

57-year-old Kathleen Richardson was discovered deceased in her home Wednesday, June 9, 2021. Her death is considered a homicide and connected to the slain brothers found on a Naramata forest road. (Submitted)
Condolences pour in for Kathy Richardson, Naramata’s 3rd homicide victim in recent weeks

Richardson was well liked in the community, a volunteer firefighter with a home-based salon

A person receives a COVID-19 vaccine at a vaccination clinic run by Vancouver Coastal Health, in Richmond, B.C., Saturday, April 10, 2021. THE CANADIAN PRESS/Jonathan Hayward
More than 75% of B.C. adults have 1st dose of COVID vaccine

The federal government has confirmed a boost in the Moderna vaccine will be coming later this month

Airport ground crew offload a plane carrying just under 300,000 doses of the single-shot Johnson & Johnson COVID-19 vaccine which is developed by the Janssen Pharmaceutical Companies at Pearson International Airport during the COVID-19 pandemic in Toronto on Wednesday, April 28, 2021. THE CANADIAN PRESS/Nathan Denette
1st batch of Johnson & Johnson vaccines won’t be released in Canada over quality concerns

The vaccines were quarantined in April before they were distributed to provinces

The rainbow flag flies beside the Canadian flag outside the University of the Fraser Valley’s Chilliwack campus on June 26, 2020. Monday, June 14, 2021 is Flag Day, and also June is Pride Month. (Jenna Hauck/ Chilliwack Progress file)
Unofficial holidays: Here’s what people are celebrating for the week of June 13 to 19

Flag Day, Garbage Man Day, International Panic Day all coming up this week

British Columbia-Yukon Community News Association’s 2021 Ma Murray Awards were handed out during a virtual ceremony on Friday, June 10. (Screen grab)
Black Press Media winners take gold at B.C. and Yukon journalism awards

Publications received nods in dozens of categories

Fair-goers take a ride at the 120th annual Armstrong Interior Provincial Exhibition and Stampede Aug. 28-Sept. 1, 2019. (Katherine Peters - Morning Star)
Armstrong’s IPE not eligible for COVID-19 grant designed for major attractions

Shuswap MLA Greg Kyllo criticized the rigidity of the provincial program’s criteria

Most Read