NEWS BULLETIN file photo

B.C. cannabis company partnering with Labatt on non-alcoholic drinks with THC

Nanaimo cannabis company, brewery will each invest up to $50 million

Nanaimo cannabis company Tilray announced today a partnership with Labatt Breweries to research non-alcoholic drinks containing THC.

According to a joint press release Dec. 19 from Tilray and AB InBev, parent company to Labatt, Budweiser and 500 other beer brands, each company will invest up to $50 million US into research into beverages containing THC and cannabidiol.

Kyle Norrington, president of Labatt Breweries of Canada, said in the press release that his company is committed to staying ahead of emerging consumer trends.

“We intend to develop a deeper understanding of non-alcohol beverages containing THC and CBD that will guide future decisions about potential commercial opportunities,” said Norrington. “We look forward to learning more about these beverages and this category in the months ahead.”

Brendan Kennedy, CEO of Tilray, said in the press release that his company is delighted to be joining forces with a world-leading beverage company.

“Tilray and AB InBev share a commitment to responsible product development and marketing, and we look forward to beginning our work on this important partnership as Tilray continues to pioneer the development of a professional, transparent, and well-regulated cannabis industry,” said Kennedy.

READ ALSO: Tilray, Sandoz have new agreement for developing market for medical cannabis

READ ALSO: Tilray names several former politicians to international advisory board



editor@nanaimobulletin.com

Like us on Facebook and follow us on Twitter

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Three arrests on guns, drug charges after shots fired in Oliver

Two men from Penticton involved in arrests at Oliver home with assault rifles and drugs

Heads up, it’s fawning season in Penticton

Baby deer seen frolicking through downtown Penticton Wednesday afternoon

Okanagan School of the Arts evicted from Penticton’s Shatford Centre

The school faced massive revenue loss during the COVID-19 pandemic

Penticton RCMP express concern over allowing public drinking

RCMP said they expressed their concern to the city but will do their best ensure safety

WATCH: North Okanagan golf cart stolen, then returned

Homeowners have footage of two men taking the cart and then bringing it back

Police watchdog investigating fatal crash in Kelowna

Kelowna RCMP received a report of a single-vehicle collision on Bulman Road near Highway 97 on June 1

Kelowna council greenlights ‘The Wedge’

The wedge-shaped building will be built at the corner of Leon Avenue and Water Street

Vehicle stolen in Revelstoke recovered near Salmon Arm after occupants suffer overdoses

Police say they were alerted to the vehicle after occupants treated by ambulance after drug use

Province looks to seize Kelowna home owned by alleged drug trafficker

Michelle Collins and Nigel Byrne were also recently investigated by Kelowna RCMP for drug trafficking

22 new COVID-19 test-positives, one death following days of low case counts in B.C.

Health officials urged British Columbians to ‘stand together while staying apart’

John Horgan says COVID-19 restrictions won’t be eased regionally

B.C. Liberals urge ‘tailored’ response based on infections

Highway 1 closed after body found near Hope

Coroners Service reportedly on the scene, highway has been closed for 10 hours in both directions

Feds get failing grade for lack of action plan on anniversary of MMIWG report

‘Instead of a National Action Plan, we have been left with a Lack-of-Action Plan’

Most Read