Paulo Araujo is the new president of the Valley First division of First West Credit Union. Submitted photo

Okanagan man takes over as Valley First division president

Paulo Araujo has been appointed president of the Valley First division of First West Credit Union.

Naramata’s Paulo Araujo has been appointed president of the Valley First division of First West Credit Union.

The change of leadership follows the appointment of former division president Susan Ewanick to the role of chief member officer of First West, a new position within the credit union.

“Paulo is truly the heart and soul of our credit union,” said Ewanick in a news release about the appointment Thursday. “He has a strong reputation for building relationships, showing compassion for our members and employees and developing and sustaining deep connections in our local communities.

“Paulo is always putting our members’ needs first, leading our teams to ensure each member is receiving the right advice at the right time.”

With 20 years of financial services experience, Araujo has held a number of progressively senior positions during his career.

Starting as a front line member services advisor and working his way to branch manager before eventually taking on the role of senior manager of retail credit and then regional manager of retail banking in the South Okanagan for the company.

Araujo’s most recent role was vice president, retail and business banking, where he was responsible for the financial performance, leadership and overall strategic direction of Valley First’s banking teams.

Related: Best Of: Valley First putting their customers first

He will provide leadership to the credit union’s locations throughout the Okanagan, Similkameen and Thompson valleys.

“Care and attention to the needs of others is a must,” says Araujo who is well known in the soccer circles locally. “I’ve learned to be charitable with my time, grateful for the opportunities to do better and optimistic in my outlook. I always try to conduct myself respectfully and professionally – traits I will bring to my new role. These are a few humble principles that I try to live by and found they have served me well.”

Related: Valley First Endowment grant helps OSNS in 2017

According to the release Araujo’s plans as president include working to develop and elevate staff through leadership and coaching.

“Our staff are dedicated and friendly and we offer great products,” he said in the release. “I am excited to continue working alongside them to serve the financial needs of our members and our communities so that we are known as the preferred choice in the financial industry.”



Like us on Facebook and follow us on Twitter.

Send Mark Brett an email.
Like the Western News on Facebook.
Follow us on Twitter.

Just Posted

Motorcyclist medevaced to Kelowna after collision with deer near Apex Mountain Resort

Male suffered serious but not life-threatening injuries to his neck

PHOTOS: What makes a winning Caesar?

Three local bartenders competed to make the best Caesar in Penticton

Penticton Legion’s grand reopening a success, says president

17 new members have signed up since the reopening Aug. 1

Festival goers at the 27th annual Roots and Blues Festival

The Observer asked: Where are you from and what brought you to the festival?

OHA alumna welcomed as new assistant coach for women’s varsity team

Alyssa MacMillan attended OHA from 2011 to 2016

70 years of lifting: Canadian man, 85, could cinch weightlifting championship

The senior gym junkie is on track to win the World Masters Weightlifting championship

U16 B.C. fastpitch team named national champs

Girls went undefeated at national tournament in Calgary

Summerland’s downtown has gone through numerous changes

Main Street has been commercial hub of community for many years

Advocates ‘internationalize’ the fight to free Raif Badawi from Saudi prison

Raif Badawi was arrested on June 17, 2012, and was later sentenced to 1,000 lashes and 10 years in jail for his online criticism of Saudi clerics

Okanagan climate advocacy group protests against Tolko

Group to demonstrate outside Vernon head office Monday over plan to log close to water supply

Okanagan Cultural Connections live venue tour kicks off in Vernon

Two dozen promoters, national booking agents, and music reps to visit venues from Vernon to Oliver

Most Read