Penticton will host international wine bloggers

More than 400 wine bloggers from across North America will descend upon Penticton and the Okanagan in 2013 for the sixth annual North American Wine Bloggers Conference.

Vanessa Jahnke

Vanessa Jahnke

More than 400 wine bloggers from across North America will descend upon Penticton and the Okanagan in 2013 for the sixth annual North American Wine Bloggers Conference.

The three-day event will show off the region to thousands of wine lovers via blogs, Twitter, Facebook and more.

Previous conferences have been held in California and Virginia, with the summer 2013 event taking place in Penticton, B.C., the first-ever Canadian location.

“Last year the conference was held in Walla Walla, Washington, and we know it had a tremendous impact on the local economy with more than 1,000 room nights booked in just one weekend, not to mention hundreds of thousands of dollars in free publicity,” said Jessie Campbell, tourism marketing manager at Penticton and Wine Country Tourism.

“This is a tremendous opportunity to position B.C. wine country as one of the top food and wine destinations in North America.”

Prepared by local social media marketing firm, All She Wrote Consulting, and Penticton and Wine Country Tourism, a formal bid was submitted by Zephyr Adventures, the organizers of the Wine Bloggers Conference.

Among the bids, which are chosen based on the location, the local public support and the private vote of bloggers, Penticton made the shortlist to host the 2012 Wine Bloggers Conference but received the 2013 spot, beat out by Oregon’s Willamette Valley.

Conference organizers said they normally don’t announce the location of a conference two years in advance but they elected to do so for two reasons: “First, because Penticton will be a bit harder to reach for some of (the bloggers) than destinations such as Sonoma or Portland.

“Second, because the wine region is not huge and this will give local area supporters extra time to prepare for our invasion, such as making transportation easier for our attendees and making imports of wine possible for our sponsors.”

A number of wine associations from across the Okanagan have already fortified their participation in the conference including the Penticton Lakeside Resort, the BC Wine Institute, Okanagan Wine Festivals Society, Thompson Okanagan Tourism Association and Valley First Credit Union.

Alison Markin, social media expert for All She Wrote, was a big part of the collaboration of the bid and setting up the Twitter account and Facebook page, which helped generate the buzz Penticton needed to make it as host for 2013.

“I got involved in the WBC bid after attending the conference last year in Walla Walla with Tracy Reis from Tourism Penticton and we talked to the organizers about possibly looking at Penticton for a future conference.

“It’s a unique opportunity to learn about and discuss the intersection of wine with the world of new media,” Markin said.

The anticipated date for the conference is June 7 to 9, 2013. For more information visit www.winebloggersconference.org/america.

Just Posted

Fruit farmers in the Okanagan and Creston valleys are in desperate need of cherry harvesters amid COVID-19 work shortages. (Photo: Unsplash/Abigail Miller)
‘Desperate’ need for workers at Okanagan cherry farms

Fruit farmers are worried they’ll have to abandon crops due to COVID-19 work shortages

(File photo)
Penticton not holding Canada Day activities out of respect for Indigenous people

Cities across B.C. are cancelling the holiday after an increased spotlight on Canada’s dark history

Police are asking for public assistance in locating Anthony Graham who has been charged with the murders of Kamloops brothers Carlo and Erick Fryer. (RCMP photo)
2 Penticton-area men charged with Kamloops brothers’ double homicide

Brothers Erick and Carlo Fryer were found deceased in May in Naramata

JAK's Liquor Store in Penticton will be donating 10 per cent of its sales on Saturday, June 19, to the Penticton Salvation Army Food Bank. (Photo from JAKS.com)
Stock up your liquor cabinet and support the Penticton food bank

Jak’s beer and wine store is donating a portion of sales to local food banks Saturday

The illegal open fire above Naramata continues to smoke on Friday, June 18. The fire was left to burn itself out by BC Wildfire. (Monique Tamminga - Western News)
Illegal open burn in Naramata will be left to smoke

BC Wildfire could not confirm whether the property owner had been fined

A small pod of Pacific white-sided dolphins pass by close to shore in Campbell River June 16, 2021. Still capture from video courtesy of Kimberly Hart
VIDEO: Dolphin sunset captured from Vancouver Island shore

Spectacular setting for view of travelling pod of Pacific white-sided dolphins

Earls On Top at 211 Bernard Avenue in Kelowna. (Google Maps photo)
Downtown Kelowna’s Earls ordered closed after COVID-19 transmission

Earls on Top on Bernard Avenue will be closed from June 18 to June 27

A motorycle crash has been reported on Westside Road. (Google Maps)
UPDATE: Westside Road reopened following motorcycle crash near Vernon

AIM Roads advises drivers to expect delays due to congestion

Dereck Donald Sears. (Contributed/Crimestoppers)
Murder charge laid in relation to suspicious Kelowna death

Dereck Donald Sears is charged with second-degree murder in the death of Darren Middleton

Albert Health Minister Tyler Shandro and Alberta Premier Jason Kenney unveil an opening sign after speaking about the Open for Summer Plan and next steps in the COVID-19 vaccine rollout, in Edmonton, Friday, June 18, 2021. THE CANADIAN PRESS/Jason Franson
Alberta 1st province in Canada to lift all COVID-19 public health restrictions

70.2% of eligible citizens 12 and older in the province have received a dose of the vaccine

Fraser Health registered nurse Ramn Manan draws a dose of the Pfizer COVID-19 vaccine into a syringe at a walk-up vaccination clinic at Bear Creek Park, in Surrey, B.C., on Monday, May 17, 2021. THE CANADIAN PRESS/Darryl Dyck
‘Honour our fathers’ with COVID-19 vaccine protection, B.C. urges

109 new cases Friday, 75 per cent of 12 and up immunized

(Paul Henderson/ Chilliwack Progress)
Trutch Avenue in Chilliwack to be renamed to remove racist taint

New name to have Indigenous significance as Chilliwack takes new step toward reconciliation

Most Read