Port Moody’s craft breweries have Brewers Row, East Vancouver has Yeast Van. Now Penticton’s eight craft breweries want a name too and they are asking you for help.
Neighbourhood Brewing, Slackwater Brewing, Tin Whistle, Abandoned Rail Brewing (opening spring 2022), Bad Tattoo, Barley Mill Brewpub, Cannery Brewing and Highway 97 have collectively started a contest to come up with a name that unifies and identifies Penticton’s craft beer scene.
If your idea gets chosen, you win a gift pack valued at $500 with swag and goodies from all eight breweries.
“We’ve been talking about having a name since we arrived in Penticton in 2019,” said Liam Peyton, operator of Slackwater Brewing.
“COVID kind of sidelined the naming thing but now we are back talking about it.”
The breweries want a name for the collective of craft breweries that reflects Penticton.
“We want something that really speaks to our town, like Peach City Brewers or something like that,” said Peyton.
“We’ve thrown around a few names but just couldn’t come up with the perfect one. We got together recently and said let’s get the public to help us come up with a name.”
The Penticton beer collective put out the naming contest on social media Wednesday night, Feb. 9. By the morning they already had 250 name entries.
“We’ve had some joke ones like Beery McBeer-aton. But we want people to take this seriously and that’s why we’ve made the prize so good. Go wild, have fun, and think Penticton,” said Peyton.
People can submit their ideas until Feb. 28.
The top three ideas will be decided by all eight breweries and put out to the public for a final vote.
The winner will be announced mid-March.
Name suggestions must be submitted to a Google doc found here that creates a timestamp of when you submitted your suggestion.
In 2020, the Lonely Planet named Penticton Canada’s Craft Beer Capital, creating worldwide attention on our local beer scene.
Through the BC Ale Trail and BC Tourism, the Penticton Ale Trail is already marketed but the eight breweries wanted to have their own name, he said.
For Penticton’s breweries, it has always been collaboration and supportive of each other from sharing each other’s equipment to collaborating on beers either for fun or for fundraisers.
READ MORE: Collaboration beer launches for Penticton Beer Week
The Cannery and Slackwater just collaborated on an ‘amazing IPA’ called Pen Pals that is being released Friday (today).
“The name of the beer is a reflection on how we’ve been collaborating with other breweries during COVID, creating recipes and ideas over Zoom calls,” said Peyton.
For this IPA they used a fermentation that is new to Slackwater but works so well.
“It’s really fun to work with other brewers and push boundaries,” said Peyton.
READ MORE: Cannery Brewery says cheers to 20 years
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