Snogging with the rich and famous

A man who spends his summers on Skaha Lake knows how to tantalize the tastebuds of the newest member of the Royal Family.

The creator of the newest Royal Family members favourite yogurt treat

The creator of the newest Royal Family members favourite yogurt treat

A man who spends his summers on Skaha Lake knows how to tantalize the tastebuds of the newest member of the Royal Family.

Rob Baines is one of the founders of Snog, a frozen yogurt that lacks fat, sugar and is low in calories.

“Our London shops attract customers from Kate Middleton and Prince Will to Madonna. It’s London,” said Baines.

In fact, the store was recently featured on CBS evening news as being Middleton’s favourite treat. Snog starts with choosing a yogurt that is either natural, green tea or chocolate and then pick the toppings, whether that’s a portion of fruit, nuts, seeds or a gluten free brownie or freshly baked cookie.

“I started Snog as I observed that there were no healthy frozen yogurt companies in the world. Many claim they are healthy by stating they are no fat, but unfortunately the product is loaded with sugars and chemicals. I saw an opportunity to develop a truly healthy product,” said Baines. “Snog is the only frozen yogurt in the world that substitutes sugar with Agave nectar and hence has a low calorie and low glycemic index.”

The name of the company is a combination of snow and yogurt. Baines wanted a British name that was cheeky, memorable and made people smile. There are five Snog shops in London and opening throughout the Middle East with various members of the Royal family. Baines is currently working to open stores in Brazil and Columbia.

While Baines main residences are in London and New York, since the age of 12 he has spent part of his summers in Penticton.

“I have a home on Skaha Lake and I spend part of my summers there. Such a wonderful place,” said Baines. “My parents spend the summer there as well so it is a good opportunity for us to spend time together.”

Baines, who moved from Vancouver to London over 20 years ago, said there is one thing that Penticton needs to complete his vacations.

“I would love to open a shop in Penticton one day, as in the summer I really miss getting my daily fix,” said Baines.