Tesla edges into pickup truck market with electric model

Tesla’s pickup likely to appeal to drivers who want an electric vehicle that can handle outdoors

Elon Musk is taking on the workhorse heavy pickup truck market with his latest electric vehicle.

The CEO of Tesla will unveil a new electric pickup truck at the Los Angeles Auto Show Thursday night.

With the launch, Tesla is edging into the most profitable corner of the U.S. auto market, where buyers tend to have fierce brand loyalty. Tesla’s pickup is more likely to appeal to weekend warriors who want an electric vehicle that can handle some outdoor adventure. But it could end up cutting into Tesla’s electric vehicle sedan sales instead of winning over traditional pickup truck drivers.

Tesla has struggled to meet delivery targets for its sedans, and some fear the new vehicle will shift the company’s attention away from the goal of more consistently meeting its targets.

ALSO READ: B.C. man’s dash-cam captures suspected ‘keying’ of Tesla

The Associated Press

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Every woman ages on the outside. Focus on more important things

“Don’t prioritize your looks my friend, they won’t last the journey.”

Costs climb to more than $100K for BC SPCA to care for animals in Princeton farm seizure

Eight puppies, of the 97 animals seized have now died from parvovirus enteritis

Contract awarded to build washroom in Garnett Family Park

Bid accepted for facility at park in Heritage Hills/Lakeshore Highlands area

Former MLA Bill Barisoff endorses Veintimilla for Boundary-Similkameen

Barisoff served as MLA for the Okanagan-Boundary riding from 1996 to 2001

City of Penticton begins transition in staff leadership

Mitch Moroziuk will be retiring in January with Kristen Dixon taking over his role

B.C. starts October with 82 more positive COVID-19 tests

10,899 tests a record for a single day, Bonnie Henry says

Out of the shadows: Illuminating Revelstoke’s overdose crisis

The city has one of the highest illicit drug death rates per capita in B.C.

Vernon Mounties probe white supremacy propaganda

Slips leading people to websites boasting extreme ideology were strewn about local school yards Sept. 30

Missing mushroom picker in northern B.C. found dead

Witset elder found deceased in Price Creek area more than two weeks after he vanished

BC Greens focus on long-term care reform in first platform promise

Greens have promised to move away from the for-profit care home model

‘It’s a nightmare’: Northern B.C. family desperate after living in hotel for a year

Renae Podgorney says because of a lack of rentals, she’s now applying to rent a one-bedroom unit

Outbreak at North Okanagan care facility not COVID-19

Scenario C respiratory illness outbreak declared Sept. 25 by Interior Health

Highway 6 limited in North Okanagan

Another crash reported by DriveBC following morning logging truck rollover

Sports back at play in North Okanagan schools

Gymnasiums opened up within the district for school-organized sports only

Most Read