A model shows off the popular periodic table dress from The Smoking Lily boutique. (File contributed/The Smoking Lily)

Victoria shop sees spike in sales after Alberta medical officer wears periodic table dress

The Smoking Lily is doing well despite having to close up shop due to COVID-19 fears

A Victoria-based clothing shop has seen a spike in sales – despite closing last week due to COVID-19 concerns – after Alberta’s chief medical officer wore one of its dresses during a COVID-19 briefing.

Dr. Deena Hinshaw wore a grey periodic table dress on TV last week, an item which has been a top seller at Victoria’s The Smoking Lily Boutique for seven years.

The zero-waste, local clothing store is based out of its 1713 Government St. location in Victoria, with an additional retail location in Vancouver.

“She’s actually a longtime customer of ours, so she’s been wearing four or five of our pieces this week,” explained The Smoking Lily owner Trish Tacoma. “But the periodic table dress is the item where everyone is like ‘that’s the one.’”

Patrons have been sending screenshots all week, and the shop’s inbox has been “teeming” with requests for orders, since the dress was discontinued six months ago.

“We checked to see if it’s possible to make some more, and found enough material from our suppliers to make about 100 dresses,” Tacoma said. “We put 100 online, and as of 1 p.m. [on Tuesday] 85 per cent were sold.”

Tacoma says the printer, cutter and seamstress can all do their jobs in isolation from one another, but that means it will take a few weeks for the dresses to make their way to customers.

“It’ll take a little bit of time to make them, but people have been understanding, ” she said. “Besides, if you were planning on wearing the dress to an event anywhere, it’s probably been cancelled.”

For more information visit smokinglily.com.

– With files from the Canadian Press

nicole.crescenzi@vicnews.com

Like us on Facebook, send a Tweet to @NicoleCrescenzi
and follow us on Instagram

Coronavirus

Get local stories you won't find anywhere else right to your inbox.
Sign up here

 

Smoking Lily owner Trish Tacoma says her company’s inbox has been teeming since Deena Hinshaw was seen on TV wearing the charcoal grey half-sleeve dress emblazoned with the periodic table of elements on Tuesday, March 17. (Smoking Lily photo)

Just Posted

Osoyoos knife-wielding woman wins appeal to reduce sentence

Court of Appeal settled that the sentencing judge erred in principle, and the sentence was unfit

FortisBC offers 90-day bill deferrals to customers impacted by COVID-19

Customers can apply for the relief program through the utility’s website

Online marketplace for downtown Penticton businesses an opportunity to support local

Marketplace will help support local businesses and assist customers in finding goods and services

RCMP pursuit in Okanagan Falls leads to arrest of Penticton man

Seamus Kirby of Penticton is facing numerous charges including flight from police

North Okanagan bands together in support against COVID-19

New group launches website with tools to help endure crisis

WATCH: Salmon Arm artist hosts virtual art show amid COVID-19

Roxi Hermsen’s show “Into the Cosmos” is a tribute to her father Bill Sim

HERGOTT: COVID-19 and ICBC

Paul Hergott is a personal injury lawyer based in West Kelowna

COVID-19: Armstrong gym fined $345 after failure to close

The fitness centre was issued a ticket a day after province ordered all gyms to close

Bus rider who travelled to Golden tests positive for COVID-19

The passenger travelled from Calgary to Golden on March 15

Armed robbery of legal grow-op in Sicamous ends in arrest near Enderby

Residents alarmed over increased police presence Tuesday morning

Wildfire burns out-of-control on Adams Lake band land in the Shuswap

BC Wildfire Service reports Shuswap two-hectare fire is not threatening structures

COVID-19: Vernon homeless shelters combine in curling club

Gateway and Our Place shelter sites housed under one roof amid pandemic

COVID-19: Don’t get away for Easter weekend, Dr. Bonnie Henry warns

John Horgan, Adrian Dix call 130 faith leaders as holidays approach

COVID-19: Trudeau says 30K ventilators on the way; 3.6M Canadians claim benefits

Canada has seen more than 17,000 cases and at least 345 deaths due to COVID-19

Most Read