The Challenge Penticton, Canada team are launching the inaugural Challenge Paint the Town Red initiative and photo contest.
To participate, merchandise your business with displays of red and white, decorate the windows of your home with red and white balloons, flags, and streamers.
Show your Canadian red and white pride, take a photo and upload it to the Challenge Penticton Facebook page photo contest tab.
Entries have a chance to win a VIP Package for Race Day, which includes two tickets to the finish line viewing area and VIP catered section (over 19 only).
The most creative and red and white display/window will be chosen by the Penticton Triathlon Race Society Board and announced during the race-week festivities.
Upload photos to www.facebook.com/ChallengePenticton and the Paint the Town Red Photo Tab.
Contest ends August 23.
Winners will be notified during race week, so keep decorations up so we can all enjoy the red and white for race day.
Yellow Lake Surge
Challenge Penticton is inviting spectators take part in the the Yellow Lake Surge Zone.
Sponsored by Energy Lab, the Yellow Lake Surge Zone is a five-kilometre climb at the 145-kilometre mark on the picturesque and demanding 180-kilometre bike course.
Complimentary buses to Energy Lab’s Yellow Lake Surge Zone depart every hour between 10 a.m. and 3 p.m. from the parking lot in front of the Wine Country Information Centre. The last bus back will leave the Surge Zone at 4 p.m.
Drew Vincent, coordinator of corporate sponsorship for Challenge Penticton, Canada, said, “Having raced this course in the past I knew that the Yellow Lake section was critical to athlete experience.
"We wanted to see how we could carry this tradition whilst reaching new levels of excitement for athletes as well as spectators."
For more information visit www.challenge-penticton.com