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Families get colourful for a cause in Penticton

Organizers are calling this year’s Colours4Kids event a success

Organizers of the annual Wildstone Colours4Kids run in Penticton are calling this year’s event a success after over 800 people participated in the vibrant event.

Spatters of pink, blue, green, yellow and red covered white T-shirts of participants young and old after the family-oriented run, which organizers hope to raise over $10,000.

That money will be going toward the OSNS Child and Youth Development Centre, but executive director Manisha Willms said the event isn’t just about the money.

A particularly enthusiastic Colour4Kids run entrant leaps into a barrage of red tossed at him at a red colour station near the end of the lap along Riverside Drive.

Dustin Godfrey/Western News

“There’s always a twofold purpose to our events. One is to raise money and help kids, because we have limited funding that comes in. The funding is mostly for wages. And so all of these events help us buy the things we need to buy treatment and programs for kids. So we raised over $10,000 last year; we’re hoping to do the same this year. But the other purpose is to just raise awareness of pediatric rehabilitation, about how many kids in the South Okanagan need some help,” Willms said.

“OSNS really wants to do events that are family-oriented, so this just fits perfectly … It’s just a fantastic message of kids helping kids.”

As for the event itself, Willms could only speak positively about the turnout.

“We had 800 registration packages and we ran out, so I’m guessing over 800 people (attended),” Willms said.

“When I got up on the truck to make remarks, I started by saying ‘I wish you could see what I see.’ Just completely feeling humbled by the amount of support we got just from community coming out, from kids coming out. And just all the enthusiasm here today was just fantastic.”

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Amid the colourful chaos, two young girls at least had one another to get through the run, which was either 2.5 or 5 kilometres in length. The two girls emerged from the deluge of red along Riverside Drive relatively unscathed. Dustin Godfrey/Western News
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Daisy the dog is just in it for the walk. All the better if she comes out of it all colourful and fabulous, though.
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A pair of young colour-hurlers were particularly enthusiastic about their jobs at the Colour4Kids run on Riverside Drive Sunday morning. None could escape their mighty throw.
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Some of those at the Colour4Kids run Sunday morning submitted to the barrage of colours coming at them with open arms… Dustin Godfrey/Western News
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…while others recoiled as the colours — a mixture of corn starch and food colouring — were hurled at them.
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For the uninitiated, this young man points out the way forward as he charges from a yellow station on toward the greens. The boy was among the youngest crowd of children at Colour4Kids run Sunday morning. Dustin Godfrey/Western News
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As one of the green stations ran out of its coloured powder young and old alike began to stop, drop and roll to get their share of the green colouring from the ground.
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A boy recoils as his plans of dumping a bucket of yellow on upcoming runners is foiled when the bucket is, in fact, dumped on him.
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Chaos reigned at the start of the Colour4Kids run Sunday morning, with repurposed fire hydrants spraying multiple colours into the air that rained down on entrants to add to some of the multitudes of colours that already spattered the white T-shirts entrants wore.
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Meg Dimma of the OSNS Child and Youth Development Centre with actor Cody Kearsley of the TV show Riverdale at the Wildstone Colours4Kids run Sunday in Penticton. Submitted photo