The Penticton Hospitality Association has thrown its support behind the 66th annual Penticton Peach Festival with a new initiative designed to promote Penticton to a wider audience.
“We are delighted to be in a position to assist this year’s Peach Festival and are making a contribution to the organization’s operating and marketing budget to enable them to reach out to a wider audience and attract more visitors to our city,” said Penticton Hospitality Association president Rob Appelman.
He said the association wants to ensure that Penticton is once again featured prominently in the events and festivities of other cities throughout the region.
“Peach Festival is a great showcase for our city and we intend to help them represent the City of Penticton in at least 15 regional parades throughout the Pacific Northwest this year in order to start re-establishing the city’s brand presence,” said Appelman.
Peachfest president Don Kendall said one of the highlights of the annual festival’s promotional campaign includes the Seattle Seafair Parade, which is the largest parade in the Northwest.
“In addition to hundreds of thousands of spectators along the parade route, it is televised in three U.S. states and throughout British Columbia,” said Kendall.
Peach Festival organizers also expect to field entries for the Tacoma Parade (the longest parade in North America) and the Calgary Stampede which is the largest parade in Western Canada. Other stops on the schedule will include: Wenatchee, Leavenworth, Spokane, Cranbrook, Osoyoos, Summerland and Kelowna.
“We believe this is another important marketing and promotional tool and it’s part of a greater overall strategy of re-engaging those who have been our historic visitor base as well as putting us back on the map and into the forefront of people’s thinking when it comes to planning holidays,” said Appelman.
“It’s through this type of collaboration that we gain strength, and by all working together I believe we have an unbeatable offering.”
For more information on this year’s Peach Festival (including ways in which you can help), visit www.peachfest.com.