Penticton addictions resource centre launches Instagram contest for female youth

The @MyVoice.MyChoice.Project encourages females in Grades 7-12 to make healthy choices with alcohol

A new Instagram contest for identifying females in Grades 7-12 could see them winning awesome prize packages.

The @MyVoice.MyChoice.Project, ran by Pathways Addictions Resource Centre, encourages youth to create an Instagram reel or IGTV video promoting healthy choices regarding alcohol use.

Prize packages will be awarded for first place ($500 value), second place ($250 value) and third place ($100 value). The packages will include items and gift certificates from local businesses such as Freeride Boardshop, Something Pretty Boutique, Boston Pizza, The Bumwrap, The Bench Market, Wayne & Freda, Heiress Salon and more.

The contest opened on May 19 and closes on June 11. The first 50 entries to the contest will receive a gift certificate from LocoLanding and Lickity Splitz valued up to $50.

The public can begin to vote for their favourite video on June 14 at www.pathwaysaddictions.ca and voting will close on June 17.

Winners of the contest will be notified on June 18.

Funding for the contest was provided by the Community Action Initiative project: “Alcohol and Girls; Making Prevention a Priority.” The release said the project came shortly after a report released by Canada’s Chief Public Health Officer which states that 25 per cent of youth in Grades 7 to 12 are using alcohol excessively.

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