The Penticton Hospitality Association has partnered with Oktoberfest as they look continue to grow the event into a two-day cultural gathering in 2017.
“Since the beginning, the organizers of Oktoberfest event wanted to see it turn into a two-day festival that showcases Bavarian culture, cuisine, music and, of course, beer,” said president Adolf Steffen. “In recent years, the event has basically sold out to locals and we believe we can grow the event in to a two-day festival if we can attract visitors to the city.”
An $8,000 grant was given from the PHA to externally market the event to help bring overnight visitors. Similar to Fest of Ale, the committee will work with local accommodators to create weekend packages that are affordable, attractive and all-inclusive in an attempt to grow event attendance, boost hotel sales and establish the framework that warrants adding the additional day. Hotel packages will be available at partner hotels for as low as $99 per couple.
“The Oktoberfest folks wish to grow their event into a two-day cultural festival — that can only mean great things for Penticton. We will always support events with a great vision and solid plan,” said Barb Haynes, president of the PHA. “Using this marketing money, Oktoberfest should attract incremental visits for the city and that is exactly our mandate at the PHA.”
This year’s Oktoberfest will remain as a one-day event featuring The Beer Barrels, a popular oom-pa-pa band and a great selection of import and local craft beers and wines paired with a selection of traditional German fare.
Early bird tickets are on sale for just $25 for the event that organizers said is expected to sell out. Tickets are available at the South Okanagan Events Centre box office or online at www.valleyfirsttix.com.