Valley First employees Laura Hopkins

Valley First employees Laura Hopkins

Penticton Valley First and Burger 55 take a bite out of hunger

May 5-9 marks Hunger Awareness Week in Canada and Burger 55 and Valley First teamed up to raise awareness and fundraise.

May 5-9 marks Hunger Awareness Week in Canada and as food banks across the country host events to raise awareness of the work they do and tell the stories of the thousands of Canadians who rely on their services, one Interior resident is doing his part to give back to this important community issue.

Ryan Mahaffy, a personal banker at Valley First co-founded the Feed the Valley 5km Run four years ago in support of the then-recently launched Feed the Valley campaign, a community investment program created by Valley First. The program aims to raise food, funds and awareness for food banks throughout the Okanagan, Similkameen and Thompson regions.

“When Feed the Valley launched, there was a call out for all employees to come up with some new ideas to help raise awareness and donations for the program,” said Mahaffy. “As an avid runner, I enjoy the many road races and triathlons in this region and I thought it would be a great opportunity to tie my passion for running with this fantastic cause.”

With that, the Feed the Valley 5 km Run was born. Mahaffy partnered with co-worker, Debra Dunham and wife, Chelsey Mahaffy, both employees at Valley First and experienced in race management to organize the event.

“The timing worked out perfectly as we were able to pull together the run for the end of September, which also meant we were only a couple of weeks out from Thanksgiving, a time when the issue of hunger is at the fore,” says Mahaffy. “I’m pleased to say that the community has really embraced the event and over the last four years, the Feed the Valley 5km Run has raised more than $8,300 for Feed the Valley and our local food banks.”

Recently, Feed the Valley celebrated its fourth anniversary. Since the program launched in March 2010, food banks across B.C’s Southern Interior have received more than $615,000 and in excess of 25 tons of food thanks to the efforts of Valley First employees, members and community partners.

“We have many small communities across the Interior,” says Mahaffy. “It’s really important to get involved and give back to help our neighbours in need. The event is all volunteer-driven so 100 per cent of the funds raised from the run each year go directly to support our local food bank. We’re really proud of what we’ve accomplished so far in four short years, but of course we’d love to see the event grow even more and have more people come out to participate.  Together, we can make a big difference in helping local families when they need it most.”

Community members can support the Feed the Valley program by donating non-perishable food items or making cash donations at their nearest Valley First branch. All donations of more than $20 are tax-deductible. For more information about the 2014 Feed the Valley 5km Run, or to make a donation to Feed the Valley, visit www.feedthevalley.ca or through the Food Banks B.C. online donations portal at: http://www.foodbanksbc.com/get-involved/feed-the-valley/.

Valley First also teamed up with Penticton’s Burger 55 to show their support during Hunger Awareness Week. Every dollar from a special Burger 55 creation purchased during the week went directly to Feed the Valley and supports the local food bank.

Just Posted

Spiritleaf, Penticton’s first cannabis retailer opened in 2019. (Western News File)
Penticton expands cannabis store hours to match liquor stores

Cannabis stores are now allowed to operate until 11 p.m. in Penticton

(Jennifer Smith/Black Press file photo)
Poll: Should Penticton hold Canada Day celebrations this year?

The spotlight on residential schools has caused the rethinking of Canada Day

A committee held its first meeting on June 9 to consider opionions for incorporation of the community of Okanagan Falls. At present, Okanagan Falls is the largest unincorporated community within the Regional District of Okanagan-Similkameen. (Contributed)
Study begins for Okanagan Falls incorporation

Committee held first meeting on June 9

(Pixabay photo)
Morning Start: Hot and cold water have different pouring sounds

Your morning start for Wednesday, June 16, 2021

(Facebook)
New trial date set in Penticton for Thomas Kruger-Allen’s triple assault charges

May trial was delayed after Crown witnesses failed to show up

Maxwell Johnson is seen in Bella Bella, B.C., in an undated photo. The Indigenous man from British Columbia has filed complaints with the B.C. Human Rights Tribunal and the Canadian Human Rights Commission after he and his granddaughter were handcuffed when they tried to open a bank account. THE CANADIAN PRESS/HO-Heiltsuk Nation, Damien Gillis, *MANDATORY CREDIT*
VIDEO: Chiefs join human rights case of Indigenous man handcuffed by police in B.C. bank

Maxwell Johnson said he wants change, not just words, from Vancouver police

Old growth in the Columbia Valley, in the Kinbasket area. (Photo submitted)
Wildsight: Old-growth forests are being logged in Golden

Wildsight says that Canfor has been logging old growth at the Blaeberry headwaters

MAKING MUSIC
The Dixie Fried Hep Katz recorded a promotional video at the Kettle Valley Steam Railway station featuring the railway’s steam locomotive. The young band from Enderby plays Canadian Rockabilly, with Porter Johnson, 20, writing, lead guitarist and vocals; sister Kyndra on drums; and Logan Bannick on bass. The band is using the locomotive to promote their song Spooky Train and help shed light on the Kettle Valley Steam Railway’s drive for donations. (Tom Burley photo)
Donations help with repairs of Summerland steam railway

Kettle Valley Steam Railway put out earlier call for railway ties, tires for locomotive

Elias Carmichael #14 and Ethan Ernst #19 of the Kelowna Rockets check Gage Goncalves #39 of the Everett Silvertips during a game at Prospera Place on February 28, 2020, in Kelowna. (Photo by Marissa Baecker/Shoot the Breeze)
Fans expected to be back in the stands for Kelowna Rockets 2021-22 season

The Rockets haven’t played in front of a crowd since March 2020

The Okanagan Forest Task Force uses a Ford F350 pick-up truck to gather back country garbage. (Okanagan Forest Task Force/Contributed)
Kelowna Canadian Tire steps in to support Okanagan Forest Task Force

The volunteer group has removed over 351,000 pounds of illegally dumped garbage to date

(Phil McLachlan/Capital News file)
Man found dead at Kelowna orchard

Police say the man was working in the orchard at the time of his death; criminality not suspected

People line up to get their COVID-19 vaccine at a vaccination centre, Thursday, June 10, 2021 in Montreal. THE CANADIAN PRESS/Ryan Remiorz
Vaccines, low COVID case counts increase Father’s Day hope, but risk is still there

Expert says people will have to do their own risk calculus before popping in on Papa

B.C. Premier John Horgan listens as Finance Minister Selina Robinson presents the province’s latest budget, April 20, 2021. The budget projects $19 billion in deficits over three years. (Hansard TV)
B.C. government budget balloons, beyond COVID-19 response

Provincial payroll up 104,000 positions, $10 billion since 2017

Most Read