More than 120,000 sandbags were laid down to protect Penticton beaches during the flooding crisis, which Travel Penticton said was one of the factors that affected tourism throughout the region last summer. Western News file photo

Travel Penticton pushing for unified voice in TOTA

Thom Tischik hopes the regional group can combat tourism woes from wildfires with a unified message

The head of Travel Penticton wants to see a more unified voice from travel associations throughout the region when facing issues like wildfires and flooding from the past summer.

That’s the message Thom Tischik said he will be taking to the Thompson-Okanagan Tourism Association after getting elected to a director’s seat this month.

Related: Penticton is open for business

“I was quite thrilled about that; I was quite delighted to go onto that, because I think it’s a great way for us to, in Penticton and the South Okanagan area, have representation on the board,” Tischik said.

“Of course, on those kinds of boards, I have to be as globally thinking as possible, and TOTA ranges from Valemount right down to the border, so it’s a large region.”

Tischik was elected to the association’s board of directors during the group’s annual general meeting this month, which he said means the South Okanagan will be gaining some sway on the 15-member board.

Related: Tourism affected by smoky skies

“If there’s an issue that happens, say, in Blue River, which is part of the region, I have to also be aware of those kinds of things, and not just pushing our agenda,” he added.

One of the main issues Tischik said he would like to focus on is the impacts of disasters like wildfires in B.C., which affected tourism throughout the province this summer.

“How we work with dissemination of information, how we work with media, how everyone is collaborative and co-ordinated in messaging, and how we all work together between communities, municipal governments, marketing organizations, private sector, how we all are on the same kind of page when we have to deal with these crises that inevitably will come up,” Tischik said.

“We need to have some kind of plan, and we would also want to have that plan to integrate into Destination British Columbia as well, with how their messaging is done.”

Related: 2017 now worst wildfire season in B.C.

Though Travel Penticton was active with the media on pushing messaging that the city was open for business during the flooding and wildfires, Tischik said a lack of co-ordination throughout the region may have affected the efficacy of their message.

“We all know there has to be a change and a strategy put in place, so as I said we need to co-ordinate with TOTA, with our DMO (destination marketing organization) here, with Osoyoos, with Kelowna potentially if it comes to that.”


@dustinrgodfrey

dustin.godfrey@pentictonwesternnews.com

Like us on Facebook and follow us on Twitter.

Just Posted

Penticton Vees second line a trifecta of talent

Barnes, Sillinger, Sandelin making a case to stick together for Penticton Vees

Summerland mayor receives dead rats

Two rodents have been delivered to Peter Waterman’s doorstep

Two people arrested in connection with separate robberies

RCMP announced they have arrested two suspects in connection with separate robberies

TGIF: Penticton and South Okanagan events listings

Live theatre, concerts, events, art exhibits and more from around the South Okanagan

Lakers powerhouses in the pool at provincials

Penticton high school comes home with a number of medals and a provincial championship

Fashionable Fashion Show a 10

A total of 34 models took part in the annual DragonFly Pond fashion show

False killer whale ‘Chester’ dies at Vancouver Aquarium

He was found stranded near Tofino in July 2014 and only had a 10 per cent chance of making it at the time

Elves in search of their clothes

Eight costumes missing from Summerland Legion

Cougar confronts man in Clearwater

Clearwater resident Barry Joneson had a close encounter of the cougar kind

Panda picks Argonauts for the win

Giant panda at the Toronto Zoo picks Argos to win Grey Cup on Sunday

Black Friday fervour wanes as some consumers, retailers shun practice

Some businesses are choosing to opt out, while some shoppers are turning to buying online

Stay safe on B.C. roads this holiday season

RCMP warn drivers to plan a safe ride home or suffer the consequences this holiday season

Trudeau apologizes to excluded residential school students

PM makes statement to former students in Nfld who were left out of previous compensation, apology

Most Read