Trust and fitness put Reynen into Penticton’s Top 40

Becoming a business person isn’t something Jason Reynen, this week’s Top 40 Under 40 nominee, dreamt about.

The candidate for this week's Top 40 Under 40 Jason Reynen uses an air brush to create his unique works of art on canvas as well as custom bike and vehicle designs and body art through Inspyred Customs

Becoming a business person isn’t something Jason Reynen, this week’s Top 40 Under 40 nominee, dreamt about.

The Penticton Secondary School grad said to be recognized is pretty neat. He heard about it through his friend Max Picton, the first person nominated to the Top 40 under 40. Reynen, 29, said he was happy for the recognition.

“Good for exposure, too, especially with a new business (Beach City Crossfit),” he said.

After traveling and working in Australia for a year, Reynen returned to his hometown and his father offered him the opportunity to buy him out of Minute Muffler and Brake. Reynen partnered up with his brother-in-law and the two have formed a strong working relationship over the past five years. In being a business person, Reynen said it’s about taking on a leadership role.

“You have to delegate when you can. Use the people that are around you. Use them to their potential,” said Reynen, who also worked on the rigs in Alberta to make money.

Reynen said that having people work for him does place responsibility on him.

“You have to be on your toes 24/7. You have to pay attention, your scheduling has to be on,” he said. “If I didn’t have the technology of today, it would be tough to pull this off. My phone is my personal assistant.”

However, Reynen said it does come down to having good people around you.

“I kind of put it on my guys to kind of take it as if it’s their own business and treat it as if it’s their own business,” said Reynen, who considers himself a natural leader. “If they do that, I essentially don’t necessarily have to be there. It gives the others a chance to show their leadership and move up.”

Along with owning Minute Muffler and Brake, Reynen owns Inspyred Customs in which he does air brush work on bikes, vehicles and accessories. Three months ago, he opened Beach City Crossfit, which operates out of the Penticton Racquetball Club.

While Reynen enjoys owning Minute Muffler and Brake, it allows him to do what he’s passionate about, training clients at Beach City Crossfit and his artistic side through the air brush work.

What Reynen enjoys about training people is watching them change.

“Their motivation changes. In a room full of people excited to be there, it definitely changes your workout,” he said. “When you’re in that group aspect, it just becomes a little more fun. People are a little more inspired and they push each other.”

Changing their eating habits is one way Reynen’s clients improve their health, but he shows them functional movements that are completed at high intensities such as gymnastic movements as well as Olympic lifting and some cardio aspects of rowing, running biking and swimming.

Reynen’s artistic creativity is a hobby. He took art in school and discovered he possessed the skills to replicate subjects or come up with something “completely out of the box.”

Air brushing entered his repertoire when he saw an artist doing it one day. Reynen decided he wanted to learn. He trained himself by watching YouTube videos and learned different techniques. He gradually began taking on jobs such as bikes, cars and Harley Davidson motorcycles. Reynen said when working on projects, it’s one of those things you put on the shelf when you like it, then come back to it when another idea comes.

“You get better results when you’re not trying so hard,” said Reynen. “You can’t force creativity.”

Penticton Top 40 under 40 is presented by the Pospera Credit Union in partnership with the Penticton and Wine Country Chamber of Commerce and JCI Penticton, with support from the Canadian Youth Business Foundation BC-Yukon.

Nominations should be sent to with the subject line ‘Top 40 Nomination.’ Please include nominees contact info and a brief reason for nomination.

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