The Similkameen Wineries Association has launched a new brand, renaming themselves Similkameen Independent Winegrowers. Photo courtesy Similkameen Independent Winegrowers

Winery association rebrands itself with new name

Similkameen Independent Winegrowers is now the face of the industry in the Similkameen Valley

The Similkameen Wineries Association renamed itself last week, launching a new brand identity as Similkameen Independent Winegrowers.

The group was formed in 2011, with wineries banding together in an effort to raise awareness of the local wine industry in the Similkameen Valley and the awarding-winning wines and ciders produced by its members.

“We were known as one of the top five wine regions you have never heard of,” said Charlie Baessler, president of the now Similkameen Independent Winegrowers. “But the secret is out and we are recognized as a premium wine region by industry experts and savvy wine enthusiasts.”

The winery members — Clos du Soleil Winery, Corcelettes Estate Winery, Forbidden Fruit Winery, Hugging Tree Winery, Orofino Winery, Robin Ridge Winery, Rustic Roots Winery, Seven Stones Winery, Twisted Hills Craft Cider and Vanessa Vineyard Estate Winery — felt it was time to evolve the brand and over the past several months have been focused on defining their brand promise.

“This is an exciting time for us,” Baessler said. “It is not often that a winery group has the opportunity to chart the course for its region and we are excited to move forward with this next phase of our journey.”

Though the members produce a wide range of grape wines, as well as fruit wines and ciders, Baessler said they are bound together by common values, especially in their commitment to respect and care for the land, and a focus on ensuring their wines and ciders express the special terroir of the Similkameen.

“We want you to taste our valley in every glass,” said Baessler, adding the new name and logo represent who they are going forward. “The name Similkameen Independent Winegrowers recognizes we are independent as individuals and as a group, and winegrowers references that each member is both a grower and winemaker.”

Visit www.similkameenwine.com for more.


Steve Kidd
Senior reporter, Penticton Western News
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