Kelowna-based ad agency One Peak Creative got a nod from Ryan Reynolds after they made a commercial for the actor’s Aviation American Gin. (One Peak Creative)

Kelowna-made video gets Ryan Reynolds’ thumbs up

One Peak Creative got the star’s attention with their Aviation American Gin ad

The COVID-19 pandemic has shut down many businesses and events, but a local video company isn’t letting that stop them from getting creative.

Kelowna’s One Peak Creative started their own campaign #adsolation, which has seen them make one ad every day. With most of their shoots pushed back due to the pandemic, the team decided to continue making ads to keep their creativity moving, according to the creative agency’s co-owner Conar Fair.

“We had to come up with an idea to keep us fresh and creative and honing our skills so we can come out of this better than when we went in… we also wanted to find a unique way to involve the community as well,” Fair said.

As the team got the hang of same-day shoots and edits, they decided to make an ad for Ryan Reynold’s Aviation American Gin.

The trio’s video got Reynold’s approval, as well as his wife’s.

“We mostly did it because we thought it would be super fun to create and obviously, we were hoping that maybe Ryan would end up seeing it… and I guess yeah, he did,” he said.

“Our weeks are super busy right now so after we filmed and posted the ad, I’ve been running on four hours of sleep. Glen and Meg (One Peak’s co-owners), they ran to my room and were like ‘it happened, he replied!’. It was just this incredible surreal feeling. It felt great to know he had seen something we worked so hard on.”

Fair said besides the great feedback from Reynolds, One Peak’s team is also very excited about the community they’ve received.

“Everybody has been supportive of everything we’ve done so far. It’s just been incredible to see what we’re capable of accomplishing within a day.”

He said they’ve also received messages from parents about how their work is inspiring young students to pursue visual arts.

“It’s just really cool because when I was growing up, I didn’t really know this was something that was possible… so it’s cool that we’re showcasing this to a younger generation,” he said.

Fair also has a piece of advice.

“For anybody who’s been thinking about doing and it scares you, just give it a shot. Go for it. Jump all the way in, and you’re going to be amazed at what you can do and the outcome.”

READ MORE: Interior Savings donates $150,000 to help non-profits through pandemic

READ MORE: Kelowna RCMP seek witnesses of crash that narrowly missed pedestrians


Twila Amato
Video journalist, Black Press Okanagan
Email me at twila.amato@blackpress.ca
Follow me on Twitter

Coronavirus

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Petition seeks to clean up Okanagan forests ‘carpeted’ with shotgun shells

Penticton man says making shot-gun shells refundable would create cleaner forests

Eco-friendly bus service seeks to add Kelowna to Osoyoos route

Bus would stop in Kelowna, West Kelowna, Peachland, Summerland, Penticton, Kaledan, Oliver, Osoyoos

Kelowna trial date set for Penticton quadruple-homicide

John Brittain’s jury trial will commence on Oct 5, 2020 in Kelowna

Small business owner makes big donation to Penticton Food Bank

Across the country, more people are becoming reliant on food bank’s amid COVID-19

COLUMN: The gentle art of the disagreement

Differing opinions can work as a strength

Video: Okanagan mayors encourage water conservation this summer

Water conservation this summer could be more important than ever, experts say

Enderby’s drive-in not safe from top doc’s 50-car limit

Starlight Drive-In opened with reduced capacity, COVID-19 safety measures in place

Parking lot patios a go in Vernon

Council votes in favour of allowing businesses to expand commercial space into on-street parking spots

Shuswap cabin owner disputes request to stay home in Alberta

Alberta resident redrafts response to CSRD request to stay home

Kelowna’s main drag will be closed to vehicles this summer

Kelowna’s Bernard Avenue will be a pedestrian-only roadway from June 29 through the Labour Day long weekend

Vernon gym knocked out by COVID-19

9Round Fitness in Vernon Square Mall owners announce permanent closure of facility

Snapshot: Distanced dancing in Salmon Arm

Friends use picnic shelter at Blackburn Park for safe practice

Kelowna’s Homebase Baseball Tournament cancelled

A live auction will still take place to raise funds for Joeanna’s House

Kelowna General Hospital Foundation launches fundraising initiative to support local health care

The initiative also highlights workers at Kelowna General Hospital

Most Read