It didn’t take long for HOROJO Trio to put themselves on the blues-rock map and Tuesday night, April 19, music lovers in Penticton will get to experience the buzz for themselves.
The Dream Cafe will be home to the almost four-year-old Ottawa band tonight for a full-album launch party, beginning at 8 p.m.
In promotion of the band’s debut album, Set the Record, Jeff Rogers, Jamie Holmes and JW-Jones will introduce their new songs to the Peach City audience for the first time.
Decades of combined experience between the three musicians have resulted in a rise to prominence in the blues-rock world, as evident by being named the winners of the 2020 International Blues Challenge in Memphis, Tenn.
The energy on stage and chemistry between the three musicians in Memphis helped HOROJO Trio outduel 200 other bands from around the world to capture the award, as determined by a panel of judges.
“We kept going after Memphis, made this debut record, signed to Stoney Plain Records and now here we are…promoting it,” Jones said, the lead guitarist of the group.
The band’s new record — which was officially released on April 1 — consists of 11 songs that were recorded in four days outside of Hamilton, Ont.
And, as the trio embarks on an extended run across Western Canada, it was important that Penticton was on the tour list.
“This is a really great listening audience,” Jones said when recounting his previous experiences in the city.
“We focus more on the art and less on the party, but we love all the different crowds because we feed off of everyone differently.”
An innocent jam session at an Ottawa club four years ago sparked the formation of the trio. Since then, the band has gone on to win a prestigious blues-rock competition and record a full-length album.
That’s why Tuesday night in Penticton isn’t just any other show — it’s a celebration of what the band has achieved up until this point.
“This is our way of telling people that this an album-launch party and kind of like ‘hey, come out and support us while we have this brand-new thing’,” Jones explained.
“A year from now, we may not have this. If we come back to (Penticton) it may just be HOROJO Trio rocking out and not necessarily an album-release party.”
Jones told the Western News that tickets for Tuesday’s show are limited but still may be available.
The rockers will play two different sets that vary in tempo, with an intermission included in the middle of the night.
Tickets for the show can be found here.
Set the Record is available for purchase on the band’s website, as well as additional tour information.
READ MORE: George Thorogood and the Destroyers coming to Penticton to celebrate 45 years of rock
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logan.lockhart@pentictonwesternnews.com
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