For the third year in a row, Langara College and Rethink are offering an $18,000 scholarship to aspiring art directors and designers. The lucky winner will receive full tuition to Langara College’s two-year Communication and Ideation (CID) program as well as an internship at Rethink.
“Rethink continually excels in the advertising world, inspiring and influencing our students in turn,” says Johnathon Strebly, program coordinator at Langara. “Our focus is to contribute to the advertising community from the academic level and meshing this ideal with the ideation requirements of the industry creates a rewarding relationship.”
Rethink has once again developed an inspirational video meant to engage young creatives and promote the scholarship online. Last year’s video was a huge success, with over 500,000 views, pickup from major media, and even a tweet from Ashton Kutcher. Crafted by Rory O’Sullivan and Jordan Cohen, with music by Langara graduate Chris Serravalle, the video was produced in-house and can be found on Rethink’s website at www.rethinkcanada.com/scholarship
“Our hope is that the Rethink Scholarship video has the same momentum again this year and inspires candidates to share their ideas,” says Ian Grais, creative director at Rethink. “Winning free tuition to one of BC’s best design and art direction programs (and an internship at Rethink) could be as easy as submitting your portfolio.”
Aspiring creatives are invited to submit a black hardcover sketchbook that showcases their creativity. The winner will be selected by Rethink’s creative directors along with Langara faculty according to the following criteria: clarity, relevance, fresh thinking, and the quality of the ideas, craft, and execution. Books must be submitted by July 1, 2011.
Rethink is a Vancouver and Toronto agency specializing in big ideas for advertising, design and online. The agency handles strategy, creative and production for clients on a retainer or project basis, locally, regionally and nationally.
The Langara College CID program is a modern, holistic educational approach to the graphic design, art direction, advertising and creative industries.
Langara College provides university-transfer, career, and continuing studies programs and courses to more than 19,000 students annually.