For Oliver’s Firehall Brewery, music and beer go hand-in-hand and for that reason they are bringing back their Back Alley Concert Series.
“We musically rhythm-condition the beer, we say,” said Sid Ruhland, Firehall Brewery beer chief. “You play nice music for plants to grow and they like it so we thought yeast and fermentation would be the same.”
The colourful firehall in the heart of Canada’s Wine Capital will be the venue for three concerts over the summer months. Ruhland said when they started their brewery just over 15 months ago they knew it would have a close relationship to music.
“Craft beer and music are our passions and what we came up with was a community based event that brings everyone together,” he said. “We also wanted it to be affordable so we kept the price of admission down and just cover the costs we incur.”
The series kicks off with Summerland band Forever Young, a Neil Young Tribute. Ruhland said they had them at the inaugural event last year and they were so successful they invited Forever Young back on June 15. This will be followed by Firehall Brewery favourites, Wined It Up on July 20. Ruhland explained them as classic rock with a cowboy flair. The concert series will end with Kelowna alternative rockers, Malibu Knights. The live music will be complemented by beer from Firehall Brewery and a local featured winery. Food is not served at the event and picnic meals are encouraged. Tickets are $12 (plus GST), no minors allowed, for sale in advance at the Firehall Bistro in Oliver.
The brewery has some other exciting events this summer with the release of their craft brews in 650 ml bottles at select local stores and are working in conjunction with Penticton’s Cannery Brewing and Tin Whistle Brewery for a special cask. This will be featured at the Kettle Valley Station pub on July 3 for Joe Wiebe, the author of Craft Beer Revolution, book signing event.