Continuing its active support and promotion of local events and festivals, the Penticton Hospitality Association has announced its support for the annual Penticton Pacific Northwest Elvis Festival.
Elvis Fest, as it’s fondly known, has been a major draw for visitors to the region for the past 13 years. This year’s competition will be held separately from the Peach City Beach Cruise, making it a stand-alone city event once again.
“The Elvis Festival is such a fun event and one of only a few held nationally,” said Penticton Hospitality Association president Rob Appelman. “This year provides a great opportunity for organizers to step into the limelight and start to grow the music festival in line with other competitions. The Collingwood, Ont. Elvis festival attracts some 30,000 people, and although we have a long way to go to hit that type of attendance, we’d certainly like to increase numbers and there’s definitely room for growth.
“It’s another wonderful chance to showcase the city and is exactly the type of fun, family entertainment that appeals to a large audience.
Festival director Terry Michels was grateful for the faith shown by the PHA in the home-grown event.
“The collaborative approach has been greatly appreciated. We intend to continue the fun and look forward to having a chance to increase numbers in the future,” he said.
For more information on this year’s Elvis festival (including ways in which you can help) please visit: www.pentictonelvisfestival.com.