Invictus Entertainment Group president Jim Cressman has expanded his business.

Cressman, said he’s formed a partnership with the global rights management company, ole, the result of which has become, Bankable Star Music Publishing.

The venture will be focused on global rights collection and providing opportunities for sync and artist cut placements to its roster of singer/songwriters.

“With our growing presence in the TV and film world along with our stable of world class music talent, it just makes sense to us to be in the elite content business,” said Cressman in a news release.

Robert Ott, ole’s chairman and CEO is also looking forward to partnering with the Invictus team.

“The scope of activities Invictus is active in is a natural fit for ole’s range of services and we look forward to supporting and adding to their success,” he said.

Ole is a rights management company with investments in music intellectual property.

Copyrights under ole’s control include songs recorded by artists such as the Beyoncé, Blake Shelton, Britney Spears, Carrie Underwood, Eric Church, Jay Z, Justin Timberlake, Kelly Clarkson, Madonna, Michael Jackson, One Direction, Rihanna, Rush, Steven Tyler, Taylor Swift, and Timbaland.