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Penticton's Top 40: Jasmine Aantjes

The Penticton Wine Country Chamber of Commerce announce top 40
Jasmine Aantjes

History shows that exceptional leaders continuously strive to improve themselves, and this next recipient is no exception.

Since being named a Top 40 Under 40 in 2014, Jasmine Aantjes has elevated her professional achievements, community contributions, and business ventures to new heights. The Penticton & Wine Country Chamber of Commerce, along with presenting sponsor Kettle Valley Memorial, are extremely happy to see Jasmine once again recognized as a Top 40 Honouree.

Back in 2014, Jasmine was an account executive at Sun FM while co-owning and operating the Penticton Speedway with her husband and racing enthusiast, Johnny Aantjes. Today, Jasmine is celebrating her eighth anniversary as the General Manager of Castanet Media in the South Okanagan.

Jasmine is the type of leader who empowers her team with the autonomy to make decisions within their expertise, and encourages them to take initiative in problem-solving.

This approach has led to innovative projects like “Community Champions,” which showcases the contributions made by immigrants to Penticton in partnership with SOICS, and “Four Seasons of Fun,” which highlights the year-round attractions in the South Okanagan in collaboration with Visit Penticton. Jasmine shares her community-minded values with her team to foster creativity, connections, and volunteerism.

In addition to her role at Castanet, Jasmine and her husband operate four pet and livestock feed stores affectionately named “The Feedway,” a tribute to their previous venture, along with a pet grooming salon. The Speedway Foundation, now aptly named “The Feedway Foundation,” sees Jasmine and her mother doing all of the grocery shopping to serve over 1,000 breakfasts to local children in School District 67 each week, and last year, she helped raise over $120,000 at the “Business Gives Back” fundraising event to help support the breakfast program.

Jasmine exemplifies leaders who seamlessly blend compassion with business decisions and outcomes. Her unwavering commitment to her community in every endeavour has seen her named a Paul Harris Fellow by the Rotary Foundation, and is truly deserving of being a two-time recipient of Penticton’s Top 40.

About the Author: Black Press Media Staff

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