The beaches on Penticton’s two lakes are expected to be busy again this summer and visitors flock to the region to enjoy their holidays. (file photo)

Fifth annual TRUE Penticton tourism expo to showcase local activities and attractions

Over 50 businesses and event organizers will be at the Lakeside Resort on April 4.

The TRUE Penticton tourism expo returns April 4 for the fifth year.

The free expo features over 50 local businesses and event organizers showcasing the activities and attractions in and around Penticton.

Presented by Travel Penticton, the event is aimed at both residents and tourists looking to find something interesting in the community, and businesses, to improve their knowledge of the area.

“TRUE is a fantastic event for exhibitors, tourism industry staff and members of the public to get together and talk about what is happening in and around Penticton this tourist season,” said Thom Tischik, executive director for Travel Penticton in a news release.

READ MORE: City on track for busy summer

In addition to the business information tables, there will be adventure and tour companies, wine and craft beer tastings, artisan food samples, a kids’ scavenger hunt as well as the opportunity to win “fantastic’ prizes.

The expo runs from 12 p.m. until 4 p.m. April 4 at the Lakeside Resort.

For more information or to book a booth, contact Raquel Meriam, Travel Penticton member services manager, at or 250-276-2163.

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