Baldy Mountain Resort wants to help skiers and snowboarders share their love of the snow and pass along their experiences to the next generation with their new parent pass for the 2019-2020 season.
“People have asked what the best ski day of my life was, and the answer isn’t that big pow day, or the time I landed that huge drop,” said marketing coordinator Andrew Zwicker. “It’s the two days I first introduced my sons to the sport I love. Seeing their faces light up as they slid down through the fresh mountain air, and the endless family fun since were by far the best two days I’ve had on the mountain.”
Baldy Mountain studied the data for their season pass holders, particularly in the demographics that made up the membership. One of the trends they saw was a decline in season passes with people with young families. The resort wants to help those parents and families with easier access to the mountain, and encourage them to bring their children up and introduce them to slopes.
“With a kid of my own on the way, I can personally understand the needs young families are facing,” said Andy Foster, the general manager for Baldy Mountain. “We want to make sure Baldy is accessible for all ages, and are specifically looking to welcome parents and their young kids this year.”
For the 2019-20 season, Baldy Mountain Resort will be launching a parent pass for their slopes, where two parents with children 12 and under can share one season pass for less than the cost of buying two seasons passes. Two adult season passes at the early bird rate for 2019-2020 would cost $778 while the early bird parent pass will be $583.
It’s not just parents of young families Baldy wants to bring to the slopes, they are also bringing back the family pass. Families of all shapes and sizes with at least one adult will get 15% off their season passes at Baldy for the 2019-20 season. Family passes start as low as $380 for a family of three. Special offers on season-long rentals are also being offered this year to make the experience more affordable.
Early bird season passes, including the new parent pass, are only available until July 31st.
For more information check out www.baldyresort.com/seasonpass.
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