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This month, eating breakfast is an act of kindness

Support participating local restaurants and you’ll be funding nutritious breakfast for BC kids
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The Nest owner, Randy Foster, greeting guests Neil MacDonald (middle) and Tessa King (right). BC’s dairy farmers are partnering with restaurants across the province for the Wake Up to the Best campaign in support of Breakfast Club of Canada. (Photo courtesy of HEK Yeah Media)

It’s never been so easy — or delicious — to do some good.

This holiday season if you treat yourself, you can pay it forward to help BC’s restaurant owners and kids cross the finish line on this challenging year.

How? Like most of life’s successes, it starts with a good breakfast.

BC’s dairy farmers are partnering with restaurants across the province for the Wake Up to the Best campaign in support of Breakfast Club of Canada. All you have to do is take-out or dine-in at a participating restaurant, and BC Dairy will take care of the rest.

“Supporting the most vulnerable members of our local communities with healthy, nutritious food is a cause that BC’s dairy farmers are extremely passionate about,” says Jeremy Dunn, General Manager of BC Dairy Association. “It’s something that farmers value every year, but in 2020 we recognize it’s more important than ever.”

Support local kids and local restaurants

Just find a participating restaurant by visiting breakfastclubcanada.org/wakeup, order one of the featured breakfast items for dine-in or take-out, and BC Dairy will donate a meal to Breakfast Club of Canada on your behalf.

You’ll be helping provide healthy breakfasts to children across Canada by supporting Breakfast Club of Canada. You’ll also be supporting local restaurants through the extended hardships of the COVID-19 pandemic, by bringing in extra business. And you’ll be helping yourself, fuelling your body with a delicious breakfast — complete with nutritious dairy products from BC farmers.

“Brunch at The Nest is a great way to kickstart the day and being able to help those individuals throughout our province and community is something we are very proud to do,” says Randy Foster, owner of The Nest. “Giving back to our community is a vital part of what has made The Nest a success. We thank our guests for their support through this summer into the fall and winter months and invite them with a warm welcome back when they feel comfortable to do so.”

BC’s dairy farmers hope to raise $50,000 for Breakfast Club through the Wake Up to the Best campaign, and the success depends on you! Order one of the special breakfast items at a participating restaurant, or donate directly at breakfastclubcanada.org/wakeup.

“Our feature item, composed by Head Chef Austin Atcheson and Sous Chef Rachel Broe, highlights our ability in culinary while using BC dairy products. Rachel’s gnocchi recipe in tandem with Austin’s house-made ricotta provides a delicious homemade dish full of warmth and packed full of flavour,” Foster says.

Wake Up to the Best by ordering The Nest’s feature item at 1475 Fairview Rd. in Penticton or check out one of the other dining options in the Okanagan listed at breakfastclubcanada.org/wakeup. Find breakfast ideas and other recipes on the BC Dairy Facebook page.

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Wake Up to the Best by ordering The Nest’s feature item at 1475 Fairview Rd. or check out one of the other dining options listed at breakfastclubcanada.org/wakeup.
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The Breakfast Club of Canada provides healthy breakfasts to children across Canada. This year, when you grab a healthy breakfast at a participating restaurant, the BC Dairy Association will make a donation to the Breakfast Club of Canada! (Photo: Benedicte Brocard)