Dax Ross holds a slice of pizza that he made in his new pizza parlour, Pizzamoreh, in West Kelowna. - Contributed

20-year-old Okanagan entrepreneur opens his own pizza parlour

Dax Ross opened Pizzamoreh Artisan Pizza Saturday on National Pizza Day

Dax Ross opened Pizzamoreh Artisan Pizza in West Kelowna on National Pizza Day and he’s looking forward to celebrating many more in the future.

“My mom is a chef and I’ve grown up with her cooking food, and I always loved food and I just love pizza,” said the 20 year old, adding taking over the business was a good opportunity.

Pizzamoreh is housed at his mom’s old cafe, Patricia Guest’s L’Oven, and features a wood-fired pizza oven and two-foot long slices of pizza.

When Ross was seven-years-old, he sold fruit and chips along the beach. Thast is where he started thinking about being an entrepreneur.

That, and he enjoys pizza.

“It’s just been something that I’ve enjoyed making and seeing people eat with my mom’s previous restaurant,” Ross said.

RELATED: West Kelowna Houston Pizza gets rave reviews before opening

“I’m definitely excited but I’m super nervous, I have a lot of support (from friends and family.)”

“That’s the more Italian way of doing it, we don’t really serve the Napoleon way, it’s a quick five-minute in and out (pizza),” he said, adding with a Canadian twist.

“It’s in the name, Pizzamoreh. Amore means love in Italian, in the name we kind of tried to make it Italian, Canadian because it’s more of Canadian pizza. Most Italians don’t put pineapple on their pizza.”

Currently, Ross is learning the ropes from Guest for the next month, before he fully takes over.

Eventually, he said he would like to expand his business and use the pizza parlour as a place where people can gather and learn.

“If this is something that is going to work, right now we have a prime location and it’s good for the amount of traffic that goes through here… the location is good, I’m more leaning toward franchising and seeing how far we can make it,” Ross said.

He also started a clothing company, but the young entrepreneur would like to incorporate it within the parlour. His ultimate goal lies outside of the food industry.

RELATED: New pizza franchise opens in Glenmore

“It’s a big goal and big dream but I really want to recreate the schooling system and create a private school,” Ross said.

He wants to hold business meetings and create an environment where people can enjoy pizza and beverages while hosting community events similar to Ted Talks.

Ross said he never enjoyed school and would like to own his own private school one day.

@carliberry_
carli.berry@kelownacapnews.com

Like us on Facebook and follow us on Twitter.

Just Posted

Severe thunderstorm watch issued for Okanagan and Connector

Storms expected to develop this morning and intensify early in the afternoon

Update on South Okanagan-Similkameen national park reserve announced Tuesday

Environment and Climate Change minister Catherine McKenna will join others in Osoyoos

Chilliwack man charged in crash that killed Kelowna pregnant woman

Frank Tessman charged for 2018 Highway 1 accident where Kelowna elementary school teacher died

Police continue to investigate fatal highway crash

Accident between Summerland and Penticton on Tuesday resulted in death of motorcycle rider

Confusion over land ownership of property along Okanagan River Channel

There appears to be some confusion about ownership of two of the properties Coyote Cruises uses

VIDEO: Clip of driver speeding past B.C. school bus alarms MLA

Laurie Throness of Chilliwack-Kent says he will lobby for better safety measures

Massive red treble clef proposed to take over Shuswap

Idea is to pay tribute to artisans in the community

Province unveils 10-year plan to boost mental health, addiction recovery services

The plan, called A Pathway to Hope, focuses on early-intervention services that are seeing high demand

Okanagan Indian Band hosts red dress event today

See Me, Hear Me, Remember Me honours missing and murdered indigenous women

Couple finds opportunities in Shusawp with technology and pastries

Shuswap Immigrant Service Society welcomes Hillary Paganessi and Simone Bardella

98-year-old French spy to recount Second World War story in Okanagan

Marthe Cohn comes to Kelowna to tell her story July 16

Letter: Proposed increase to lease the drop-off point

Proposed increase to lease of Coyote Cruises channel float is the drop-off point

Column: The pageantry of graduation

Kevin Styba-Nelson is a Grade 12 student at Princess Margaret Secondary School

Most Read