Advocates slam B.C. government ads meant to fight overdose crisis

Canadian Association of People Who Use Drugs says ads ignore ‘systemic’ factors

An advocacy group is calling out the B.C. government for a string of advertisements meant to ease the stigma around drug use, saying the ads ignore key factors that have contributed to the overdose crisis.

In January, the Ministry of Mental Health and Addiction launched a series of ads on TV, radio and online that depict all kinds of people, from lawyers to teachers to business people, with the slogan, “People who take drugs are real people.”

The Canadian Association of People Who Use Drugs said in a news release last week the ads ignore the structural and systemic factors that play into overdose deaths.

“The greatest danger of MMHA’s anti-stigma campaign is it ignores the reality all of us live through. It ignores criminalization, discrimination, and the tainted drug supply killing so many people. No, we’re not the problem,” the group said.

“We don’t need fixing, treatment, or a doctor’s diagnosis to tell us that the drug market is poisoned and our government isn’t doing enough.”

READ MORE: 130 suspected overdose calls in 1 day, all lives saved, B.C. paramedics say

READ MORE: B.C. doctors told not to limit opioids or refuse care of chronic pain patients

The group has in turn released its own “remixes” of the ads, taking special aim at the federal government to decriminalize the possession of drugs and provide a safe supply.

“People who use drugs are stigmatized by posters that say they need help,” reads one. “Get a real solution. Decriminalize drug use.”

Canadian Association of People Who Use Drugs releases ‘remix’ of provincial anti-stigma overdose campaign ads. (Facebook)

The mental health ministry said in an email that the campaign is not meant to address all of the complexities of the overdose crisis, nor is it meant to focus on decriminalization.

“The aim of the campaign is to knock down the walls of silence that keep people from having courageous conversations about drug use by acknowledging that people who use drugs are real people,” it said.

READ MORE: Moms of those killed by illicit opioids take to B.C. Legislature in call for action

The ministry said the NDP government agrees with sentiments from police and health officials that “we can’t arrest our way out of this crisis.”

Nearly 750 people died of an illicit drug overdose in B.C. during the first six months of 2018, compared to 816 in the same time period last year. Fentanyl continues to be the top drug found through toxicology reports, at 75 per cent.


@ashwadhwani
ashley.wadhwani@bpdigital.ca

Like us on Facebook and follow us on Twitter.

Just Posted

Update: Highway 3 west of Keremeos open to alternating traffic

Details scarce about collision that has closed Highway 3 west of Keremeos

Behind the mask of the South Okanagan furries community

Penticton furries community member said it’s not a sexual thing

NHL alumni and Canadian country music stars gearing up for Okanagan charity extravaganza

A two-day May weekend event combines, hockey, golf, country music and a whole lot of fun

Festival planned for Easter weekend

Organizers preparing 10,000 eggs for hunt at Summerland’s Easter Egg-stravaganza

VIDEO: Men strut their stuff in Underwear Show for Penticton triathlete

Clients of Okanoggin Barbers strutted their stuff to raise funds for Ironman athlete Jen Annett

VIDEO: Restaurant robots are already in Canada

Robo Sushi in Toronto has waist-high robots that guide patrons to empty seats

Permit rejected to bring two cheetahs to B.C.

Earl Pfeifer owns two cheetahs, one of which escaped in December 2015

Real-life tsunami threat in Port Alberni prompts evacuation updates

UBC study says some people didn’t recognize the emergency signal

Care providers call for B.C. seniors’ watchdog to step down

The association also asks the province to conduct an audit and review of the mandate of her office

Okanagan librarian delves into trio of titles

Book Talk: Dark Matter, Lincoln’s Dreams and The Jealous Kind

Nitro Cold Brew Coffee from B.C. roaster recalled due to botulism scare

“If you purchased N7 Nitro Cold Brew Coffee from Cherry Hill … do not drink it.”

B.C. man gets award for thwarting theft, sexual assault – all in 10 minutes

Karl Dey helped the VPD take down a violent sex offender

Indigenous students recognized at ceremony at Okanagan College

The ceremony recognizes that students are getting an education while holding onto Indigenous background and teachings

Baby left alone in vehicle in B.C. Walmart parking lot

Williams Lake RCMP issue warning after attending complaint at Walmart Wednesday

Most Read