Apple has apologized to Brendan Eshom of Prince Rupert for deleting his popular Sm’algyax language app. (Photo: K-J Millar/The Northern View)

Apple has apologized to Brendan Eshom of Prince Rupert for deleting his popular Sm’algyax language app. (Photo: K-J Millar/The Northern View)

Apple apologizes to B.C. man for removing First Nations app

Apple says deletion of popular language app a “miscommunication”

Tech-giant Apple has apologized to a Prince Rupert student for removing his highly-successful First Nation’s language app.

As first reported by Black Press Media on Jan. 28, Brandon Eshom, a first-year UBC student, was mistakenly accused of violating Apple’s policies and “fraudulent behaviour”.

“These were serious accusations against me. I never did learn what I did wrong,” Eshom said. “They said I broke their agreements and they were going to terminate my developer account.”

Eshom said he was completely bewildered and frustrated trying to learn what the issues were for Apple or how he could fix anything with no information coming back to him. Emails were the only way of communicating with the company, he said, which were doing nothing by running him in circles. When he finally did get a phone number he was connected with a robot that just repeated the verbiage of the previously sent emails.

Finally, Eshom receive an email from Apple that stated:

“Maintaining the integrity of the App Store is a responsibility we take seriously to ensure the safety of our customers, and give every developer a platform to share their brightest ideas with the world. Unfortunately, this developer’s app, which is a great example of how technology can be used to bridge cultural understanding, was mistakenly removed from the App Store.”

As part of the Prince Rupert And District Chamber of Commerce Rising Stars program in 2020, Eshom created a Sm’algyax word app, which he used as his ‘passion project’ during the business mentorship program. Brendan’s app was so successful it reached 104 in Apple’s Top 200 ranked apps in July 2020. In the first week, it had more than 600 downloads in the education category.

Eshom’s mom, a member of the Gitga’at First Nation from Hartley Bay, where he spent much time with his grandmother growing up. He learned from his grandmother that preserving the traditions and languages were imperative to pass on to future generations. Brendan wanted to learn the Sm’algyax language but his high school timetable couldn’t accommodate the scheduling, so as an entrepreneurial problem solver he found a way to teach himself. He jumped forward with the development of a Sm’algyax word of the day website.

“It is absolutely vital to learn the language. My grandmother’s family always encouraged and taught me to overcome any impediments to learning the language,” Brendan said. One of those impediments were laws of the day, he said.

“It feels like it’s my responsibility to take it back and build on what other people have done. I need to promote it. In the past, that wouldn’t have been possible for someone my age. I don’t want to look back in 20 years and wonder ‘Could I have done more?’ It’s important to take that opportunity now.”

His family and his 95-year old great-grandmother who is a fluent Sm’alygax speaker and still lives in Hartley Bay were his inspiration he told the Prince Rupert Northern View.

“I’ve been taught to do as much as you can when you are young. It’s important to encourage language as soon as you can.”

“Basically, my efforts are just to sustain and strengthen the Sm’alygax language.”

READ MORE: Heart of our City: Brendan Eshom

READ MORE: Prince Rupert public is invited to support Sm’algyax promotion platform


K-J Millar | Journalist
Send K-J email
Like the The Northern View on Facebook
Follow us on Twitter

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Baldy Mountain Resort is temporarily closed following the death of a resort family member. Pictured above is a sunrise at the resort, Feb. 19, 2021. (Baldy Mountain Resort/Facebook)
Baldy Mountain ski hill closed following death of resort family member

Authorities currently investigating, resort set to reopen Sunday, Feb. 27

The Oliver Municipal Aiport runway will be extended in spring 2021. (Oliver Municipal Airport / Facebook)
Oliver airport runway to be extended

The extension will be funded through a provincial grant

Butter and sourdough bread is shown at a house in Vernon, B.C. on Wednesday, February 24, 2021. A Quebec dairy farmers’ group is calling on milk producers to stop feeding palm oil or its derivatives to livestock as controversy churns over how these supplements affect the consistency of butter. (THE CANADIAN PRESS - Jesse Johnston)
Poll: Care to spread your feelings on butter?

Reports of hard butter have rattled the Canadian dairy industry

Ponderosa Primary Care Centre in Penticton is considered a model for care clinics going forward by the South Okanagan Division of Family Practice. (Monique Tamminga)
Mayor of Oliver calls on province to address South Okanagan doctor shortage

‘None of the people in our acquaintance that we’ve come to know here in Oliver have their own doctor’

A dose of COVID-19 vaccine is prepared at a vaccination clinic in Montreal’s Olympic Stadium on Tuesday, Feb. 23, 2021. THE CANADIAN PRESS/Paul Chiasson
39 new cases of COVID-19 in Interior Health region

The total number of cases in the region since the pandemic began is now at 7,334

Abbotsford’s Kris Collins turned to TikTok out of boredom when the provincial COVID-19 lockdown began in March 2020. She now has over 23 million followers on the video app. Photo: Submitted
Internet famous: Abbotsford’s Kris Collins is a TikTok comedy queen

Collins has found surprise stardom alone with a phone

Chase RCMP held two men involved in drunken disturbances overnight in their detachment’s cells on Feb. 6. (File Photo)
Chase RCMP hold two men involved in drunken disturbances overnight

The two seperate incidents took place less than an hour apart.

Kamloops Fire Rescue battled a landfill fire which belched toxic smoke into the air on Feb. 27. (City of Kamloops Photo)
Fire at Kamloops landfill sends thick black smoke into the air

Firefighters made slow progress on the fire throughout the morning.

A Vancouver restaurant owner was found guilty of violating B.C.’s Human Rights Code by discriminating against customers on the basis of their race. (Pixabay)
Vancouver restaurant owner ordered to pay $4,000 to customers after racist remark

Referring to patrons as ‘you Arabs’ constitutes discrimination under B.C.’s Human Rights Code, ruling deems

Approximate location of the vehicle incident. (Google Maps)
Vehicle incident blocking Coquihalla traffic in both directions

Both directions of traffic stopped due to vehicle incident

(HelloKelowna - Twitter)
West Kelowna billboard bearing anti-vaccine messaging deemed misleading

Ad Standards investigated the billboard, noting a lack of evidence to support the messaging

Send your letter to the editor via email to news@summerlandreview.com. Please included your first and last name, address, and phone number.
LETTER: Summerland affordable housing proposal opposed

“For a building that will change the dynamic of a small town, I would have expected more discussion.”

Baldy Mountain Resort is temporarily closed following the death of a resort family member. Pictured above is a sunrise at the resort, Feb. 19, 2021. (Baldy Mountain Resort/Facebook)
Baldy Mountain ski hill closed following death of resort family member

Authorities currently investigating, resort set to reopen Sunday, Feb. 27

RCMP. (Phil McLachlan/Capital News)
Chase RCMP arrest intoxicated man running into highway traffic

The man was wanted on several warrents in Alberta; was held overnight but released

Most Read