Conservative Party Leader Andrew Scheer. (The Canadian Press)

Conservative Party Leader Andrew Scheer. (The Canadian Press)

Conservatives won’t use Heritage Minute branding on attack ad any more

Conservatives won’t use Heritage Minute branding on attack ad any more

The Conservative party has removed all Heritage Minute branding from an online video released over the weekend that took aim at the Trudeau government for a handful of ethics breaches.

In a tweet published by the Conservative party’s official account on Monday, the party said the intention was merely to use a “recognizable and often-parodied segment” to attack the Liberal government’s ethics record, recounting times cabinet ministers have been found in breach of federal rules as if they were landmark events.

The Conservative’s use of the Heritage Minute format for partisan political purposes drew the ire of the Historica Foundation, which has been making the one-minute films for nearly 30 years.

“We did not intend to draw negative attention to Historica Canada,” the Conservative party tweeted.

“They do great work profiling Canadian history and we wish to maintain our positive relationship with the organization.”

READ MORE: Historica Canada asks Conservatives to pull spoof of ‘Heritage Minute’

Official Heritage Minute films usually depict memorable Canadian milestones, like the invention of basketball, or showcase contributions of important Canadian figures, such as Lucy Maud Montgomery for authoring the Anne of Green Gables series while also battling depression and sexism.

Anthony Wilson-Smith, CEO of the Historica Foundation, said Sunday on Twitter that parodies are OK, but the organization didn’t want to be tied to any “political mud slinging.” He suggested the organization was considering legal action if the Conservatives didn’t remove all material linking the political spoof to real Heritage Minutes.

The Conservatives first put up a new version of the ad on Sunday with a long disclosure saying it wasn’t a real Heritage Minute following initial push back. After continued concerns, the party finally removed all Heritage Minute branding from the ad.

Once the party did that, the Historica Foundation said in a statement that it considered the matter “closed to our satisfaction.”

Liberal cabinet ministers were quick to use the opportunity to scold the Conservatives in hallways of Parliament Hill on Monday.

“Look at that and show me the difference between the Conservatives of today and Stephen Harper’s Conservatives?” Heritage Minister Pablo Rodriguez told reporters.

Treasury Board President Jane Philpott said she believes the episode highlights the need for political parties to take a responsible approach to advertising.

“Certainly that’s something that we seek to do in our party and I would certainly hope that other parties would do the same.”

This is the second time the Conservative party has pulled an online ad after facing backlash. In July, the party pulled an attack ad from its Twitter that depicted a black asylum seeker crossing irregularly into Canada, blaming a 2017 tweet from Trudeau for causing a “migrant crisis.”

Teresa Wright, The Canadian Press


Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Interior Health reported 91 new COVID-19 cases in the region Jan. 20, 2021 and three additional deaths. (Jennifer Smith - Morning Star)
95 new COVID-19 cases in Interior Health, two deaths

Another member of Vernon’s Noric House has passed

Fiction writing contest
A call to writers in the Okanagan

UBCO holds annual fiction writing contest

Vaccine rollout is focused on health care workers first, especially those dealing with long-term care facilities. (Nathan Denette - Canadian Press)
General public shouldn’t expect vaccines until fall: Interior Health

Interior Health focused on vaccinating long-term and first-line care workers

A mother hold hands with her daughter while sharing about her struggles with addiction during Overdose Awareness Day. (Jesse Major/Black Press file)
Overdose and suicide support group starts in Penticton

Penticton was one of the province’s communities hardest hit by the overdose crisis in 2020

The Regional District of Okanagan-Similkameen has given first reading to its 2021 budget. (RDOS image)
Regional District of Okanagan-Similkameen budget to rise by 2.8 per cent

Impact of budget increase will not be the same in all communities or electoral areas

Businesses continue to struggle under COVID-19 restrictions as the pandemic reaches the one-year mark. (B.C. government)
Another 564 COVID-19 cases, mass vaccine plan coming Friday

15 more deaths, community cluster declared in Williams Lake

A specialized RCMP team is investigating a suspicious trailer, which might have connections to the illicit drug trade, found abandoned outside a Cache Creek motel. (Photo credit: <em>Journal</em> files)
Police probe U-Haul trailer linked to illicit drugs left outside Cache Creek motel

Hazardous materials found inside believed to be consistent with the production of illicit drugs

Premier John Horgan leaves the podium following his first press conference of the year as he comments on various questions from the media in the Press Gallery at B.C. Legislature in Victoria, B.C., on Monday, January 13, 2020. THE CANADIAN PRESS/Chad Hipolito
Interprovincial travel restrictions a no-go, Horgan says after reviewing legal options

The B.C. NDP government sought legal advice as concerns of travel continue

Kevin Lee Barrett is charged with attempted murder and aggravated assault. (Facebook)
Court hears of victim’s injuries in West Kelowna attempted murder trial

Two-week-long trial continues for Kevin Barrett, accused of trying to kill mother in West Kelowna

Robert Riley Saunders. (File)
Disgraced Kelowna social worker faces another class-action lawsuit

Zackary Alphonse claims he was not informed of resources available to him upon leaving government care

McBain Insurance in Summerland gave a donation of $816 to Angus Place. The money will go towards a new floor in the bathing room in the seniors care facility. From left are Chris Emmons of McBain Insurance, Stacey Schieman of McBain Insurance and Charmaine Kramer of Parkdale Place Housing Society. (Contributed)
Donation to help with bathing room work at Summerland seniors facility

Earlier contribution will be used to replace aging tub at Angus Place

The steel mills in the Hamilton waterfront harbour are shown in Hamilton, Ont., on Tuesday, October 23, 2018. THE CANADIAN PRESS/Nathan Denette
Dyer: Stay the course on Carbon pricing

Kristy Dyer has a background in art and physics and consulted for Silicon Valley

Gem Lake Top, at Big White Ski Resort, seen at Jan. 8. (Big White Ski Resort)
Big White cancels $7.3M in lift tickets, accommodations due to COVID-19 orders

Since November, the ski resort has been forced to make several changes

Voting is the number one, bare minimum way to have your voice heard by government. (File photo)
Jocelyn’s Jottings: Want to make change? Here are some suggestions

As a citizen you have a voice, you just have to know who to talk to

Most Read