The radio landscape in Penticton doesn't appear set to change anytime soon.

The radio landscape in Penticton doesn't appear set to change anytime soon.

CRTC mutes Kelowna rock station’s bid to reach Penticton

Canada’s radio regulator has muted a Kelowna classic rock station’s bid to reach ears in Penticton.

Canada’s radio regulator has muted a Kelowna classic rock station’s bid to reach ears here.

Newcap Radio applied to the Canadian Radio-television and Telecommunications Commission earlier this year to change the “contours” of its K96.3 FM broadcast area so it could be heard in Penticton.

The proposed change, ostensibly to improve signal reception in West Kelowna, would have been accomplished by moving the K96.3 transmitter onto an antenna shared with sister station Country 100.7 FM atop Okanagan Mountain.

But in a decision released Wednesday, the CRTC ruled against the move, primarily because it would have amounted to granting a new licence without following due process.

“We are disappointed with the decision,” Dallas Gray, general manager for Newcap Radio Okanagan, said in an email, adding the company has no plans to pursue the matter further.

According to the CRTC decision, Newcap argued Penticton “lacks format diversity and that approval of its application would provide a new format to the area and repatriate listeners who tune to classic rock via satellite radio.”

It also claimed that increasing the coverage area of K96.3 would “bring the station to a level of profitability that would ensure continued service to Kelowna.”

Three competing radio companies fought to block the application, partly on the grounds it would lead to the “regionalization” of K96.3 programming “at the expense of local service to Kelowna, resulting in a negative financial impact on other Kelowna FM stations.”

The intervenors also argued the application would “compromise the integrity” of the CRTC licensing process by introducing a new radio station in Penticton through a “technical amendment for an existing station.”

All of those arguments were upheld by the CRTC.

“The commission was of the view that Newcap’s proposal was not designed to improve service to the Kelowna area but rather to expand (K96.3’s) service area to include Penticton,” it said in the decision.

“Approval of the technical change would therefore have been akin to granting Newcap a new service for Penticton without the competitive process that would normally apply.”

The CRTC was also concerned that allowing K96.3 to enter the Penticton market “could serve to draw revenue away from Penticton stations.”


Just Posted

(Pixabay photo)
Morning Start: Goosebumps helped scare off predators

Your morning start for Tuesday, June 15, 2021

Sue Birds captured this sunset photo that took place in between the rain and thunder Monday night, June 15, 2021. (Sue Birds)
Stormy sunsets over Okanagan Valley

Monday night had thunder, rain and stunning sunsets

Owner Daren McWhinney is really excited about the new location of Angry Vegan which just opened up at 536 Main Street. (Monique Tamminga Western News)
Penticton’s Main Street turns into foodie heaven

Angry Vegan, Wild Ginger, Twisted Chopsticks and Gratify recently opened

Penticton Overdose Prevention Society co-founders Desiree Franz, Shane Surowski and Stephanie Lines have created the city’s first unsanctioned public overdose prevention site using an old wine-tour bus. The site began operations in June 2021. (Desiree Franz/Facebook)
Volunteers launch Penticton’s first public supervised injection site

2021 is on pace to be the deadliest year for overdoses in Penticton on record

Four golfers from Fairview Mountain Golf Club in Oliver will golf from sunrise to sunset to raise funds for ALS on June 29. (Submitted)
Golfing from sunrise to sunset in Oliver for ALS

Four golfers from Fairview Mountain Golf Club have taken up the challenge June 29

People watch a car burn during a riot following game 7 of the NHL Stanley Cup final in downtown Vancouver, B.C., in this June 15, 2011 photo. THE CANADIAN PRESS/Geoff Howe
10 years ago: Where were you during the 2011 Vancouver Stanley Cup Riots?

Smashed-in storefronts, looting, garbage can fires and overturned cars some of the damage remembered today

Port Alberni court house (Alberni Valley News)
Coroners’ inquest into 2016 death of Port Alberni teen rescheduled for June 21

18-year-old Jocelyn George died of heart failure after spending time in jail cell

Children’s shoes and flowers are shown after being placed outside the Ontario legislature in Toronto on Monday, May 31, 2021. THE CANADIAN PRESS/Frank Gunn
Ontario commits $10 million to investigate burial sites at residential schools

Truth and Reconciliation Commission identified 12 locations of unmarked burial sites in Ontario

Two hundred and fifteen lights are placed on the lawn outside the Residential School in Kamloops, B.C., Saturday, June, 13, 2021. The remains of 215 children were discovered buried near the former Kamloops Indian Residential School earlier this month. THE CANADIAN PRESS/Jonathan Hayward
Days after Kamloops remains discovery, Tk’emlups families gather to unite, move ahead

‘We have to work together because this is going to be setting a precedent for the rest of the country’

In this Saturday, May 29, 2021, file photo, people crowd the Santa Monica Pier in Santa Monica, Calif. California, the first state in America to put in place a coronavirus lockdown, is now turning a page on the pandemic. Most of California’s coronavirus restrictions will disappear Tuesday, June 15, 2021. (AP Photo/Damian Dovarganes, File)
With COVID tamed, it’s a ‘grand reopening’ in California

No more state rules on social distancing, no more limits on capacity, no more mandatory masks

Montreal Canadiens goaltender Carey Price (31) is scored on by Vegas Golden Knights defenseman Alec Martinez, not pictured, during the second period in Game 1 of an NHL hockey Stanley Cup semifinal playoff series Monday, June 14, 2021, in Las Vegas. (AP Photo/John Locher)
Habs fall 4-1 to Vegas Golden Knights in Game 1 of NHL semifinal series

Match was Montreal’s first game outside of Canada in 2021

(Dave Ogilvie photo)
One injured after being pinned by fallen forklift near Peachland

West Kelowna emergency crews responded to reports of a person stuck under a forklift

Kelowna-Lake Country MLA Norm Letnick, assistant deputy speaker at the B.C. legislature, presides over committee discussions. The legislature is completing its delayed spring session this week, with most MLAs participating by video conference. (Hansard TV)
B.C.’s daily COVID-19 infections dip below 100 over weekend

Only 68 new cases recorded Monday, four additional deaths

B.C. ambulance station in Revelstoke is expected to get a new system called the Scheduled On-Call (SOC) this fall. (Liam Harrap - Revelstoke Review)
B.C. ambulance changes could put Revelstoke residents at risk, warn local paramedics

Paramedics said to expect a substantial increase in ambulance response time starting this fall

Most Read