Delegation making tourism pitch

A delegation of Penticton stakeholders are hitting the road to promote the city in key markets.

A delegation of Penticton stakeholders are hitting the road to promote the city in key markets.

“The forecast for spring and summer is looking positive,” said Gordon Ferguson, general manager of the Penticton Ramada and Coast Penticton.

“Now’s the time to get out and be active selling hard again. Competitive destinations will be very aggressive, which makes it imperative that all stakeholders in Penticton are locking arms selling our destination … that’s what we have done the past two weeks under the Team Penticton umbrella.”

Representatives from Penticton and Wine Country Tourism, the Penticton Trade and Convention Centre and local accommodation properties, including the Penticton Ramada and Penticton Lakeside Resort, Convention Centre and Casino, were on the road at four separate events over the last two weeks with the Thompson Okanagan Showcase. The showcases took place in Edmonton, Calgary, Vancouver and Seattle and attracted a range of tour operators, meeting and event planners, travel agents and media.

“We went along for the ride to show prospective clients what Penticton has to offer and we blew the competition away. The Penticton Lakeside sales team is looking forward to our next co-operative venture with Penticton and Wine Country Tourism,” said general manager David Prystay of the Penticton Lakeside Resort, Convention Centre and Casino.

Delegates representing each of the region’s communities were also in attendance. Team Penticton showcased the city at the four events with its brand new booth, and via a presentation that allowed the team to highlight Penticton’s biggest assets.

This year tourism operators throughout the city were also invited to send along promotional materials, at a nominal buy-in cost of $100 for all four shows. Grape Friends Wine Tours, Serenata Guesthouse, LocoLanding Adventure Park, Whitetail Chalet, Teas & Weaves, Sunny Beach Motel, the Downtown Penticton Association, Twin Lakes Golf Club and the Days Inn and Conference Centre all participated in this initiative.

“This opportunity not only allowed us to showcase Penticton in our key markets of Alberta and the Lower Mainland but it is just another great example of how truly united Penticton’s tourism industry has become over the last few years,” said tourism marketing manager Jessie Campbell.

Last year a similar delegation that included accommodators, Penticton and Wine Country Tourism and Global Spectrum attended the Meeting Planners International Annual General Meeting in Vancouver, where Penticton was the major sponsor.

 

Just Posted

Motor vehicle incident causes front end damage

Two cars appeared to be involved in an accident in Penticton on Monday evening

Sex assaults on stepdaughters gets four years

Assaults on the girls, 9 and 12, spanned over months from summer to November last year

Sentencing turns to trial, as guilty plea struck

Kevin Simons denied having possession of a knife during a break-and-enter last August

Greyhound announces rural fund plan

Greyhound is lobbying the B.C. government to subsidize rural bus routes

Attempted murder charge up in the air after victim’s death

Without Thomas Szajko’s testimony, alleged shooter Afshin Ighani could get off on that charge

VIDEO: New series takes in-depth look at sexual harassment in B.C.

Black Press takes a hard look at sexual harassment in B.C.

Trudeau appoints Supreme Court chief justice

Prime Minister Trudeau appoints Richard Wagner as Supreme Court chief justice

MP Report: Trade barriers a real problem to Okanagan wineries

Richard Cannings is a member of the NDP and the South Okanagan-West Kootenay riding MP

Liberal Hogg wins South Surrey-White Rock byelection over Conservative Findlay

B.C. riding to be represented by non-conservative for first time in decades

Six-year-old boy needs $19,000 a month to treat rare form of arthritis

Mother of sick Sooke boy asks government to help fund treatments

Environmental groups slam NDP decision to continue with Site C

Construction industry, meanwhile, is cautiously optimistic about how the project will look

Be ladder safe both at work and home

WorkSafeBC wants you to keep safe while hanging those Christmas lights this year

B.C. overdose deaths surpass 1,200

96 people died of illicit drug overdoses in October

A classic Christmas play with a Kelowna twist

Scrooge is transported to Kelowna in New Vintage Theatre’s new holiday play, opening Wednesday

Most Read