We need one combined tourism and hospitality group advertising better, not separately and poorly as has been the case. An easy accessible internet calender that lists everything would help. We could also alert them to other events or festivals going on before, during or after their event. Do multiple things at one location.
We are well known for our summer water sport activities, but could put more focus into skiing or snowmobile races. Mountain climbing at Skaha Bluffs. Mountain biking, the list goes on.