Activity’s and economics are key lifestyle motivators and we need to start communicating these to the demographic.
Showcasing what makes this a vibrant/ exciting place to live, we begin to move away from the perception that Penticton is purely for the older generation. Climate, beaches, vineyards, skiing, events and activities are attractive reasons to be here.
Yes we need to deliver affordable housing but we also need to pro-actively make the economic case to come here. The lower cost of living in comparison to metropolitan areas and economic incentives already available to new businesses are rarely communicated to business owners/ entrepreneurs outside of the community.