FILE - A Juul vaping system with accessory pods in various flavors. (Washington Post photo by Bill O’Leary)

Juul move to end vaping advertising in the U.S. not extended to Canada

The largest e-cigarette maker in the U.S. also announced its CEO, Kevin Burns, will step down

A commitment by San Francisco-based Juul Labs to no longer promote its e-cigarettes in print, digital and TV advertisements applies only in the United States, not in Canada, a spokesman says.

Juul Labs Canada says in an email that Juul Labs is a global company and “this announcement impacts the U.S. only.” The company didn’t answer a question about how Juul markets its products in Canada.

On Wednesday, the largest e-cigarette maker in the U.S. also announced its CEO, Kevin Burns, will step down and pledged not to lobby against a sweeping ban on vaping flavours proposed by the Trump administration.

The decision marks the second time within a year that Juul’s U.S. and Canadian marketing policies have diverged. In November 2018, the company said it would continue to sell mango, fruit, and cucumber flavoured pods in Canadian retail outlets, despite no longer doing so south of the border because they might entice young people to use its products.

Juul would not explain why it seemingly sees a link between flavoured products and youth consumption in the States, but not Canada, beyond saying the two markets “are very different.”

READ MORE: U.S. government plans to ban flavours used in e-cigarettes

Juul and hundreds of smaller e-cigarette companies are fighting for their survival as they face two public health debacles linked to vaping: a mysterious lung illness and rising use of e-cigarettes by teenagers.

Public health officials are investigating hundreds of cases of the breathing ailment but have not yet identified any one product or ingredient. At the same time, underage vaping has reached epidemic levels, according to top government health officials, with more than one in four high school students using e-cigarettes in the last month.

Juul entered the Canadian market in August 2018, vowing to help Canada’s five million adult smokers quit by providing an alternative to combustible cigarettes.

It said its Juul devices, USB docking stations and flavoured vaping liquids that contain nicotine would be available for purchase in convenience stores, vape shops and on its e-commerce site.

In July, Juul opened its first corporate store in Canada in Toronto. It opened its second in Edmonton two weeks ago.

Since 2018, Juul has tried to head off a crackdown in the U.S. with a series of voluntary steps, halting retail sales of several flavours and shutting down its social media presence.

The company now faces multiple investigations from Congress, several federal agencies and state attorneys general.

— With files from The Associated Press

The Canadian Press

READ MORE: U.S. teenager files lawsuit against Juul e-cigarette maker

Like us on Facebook and follow us on Twitter

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Construction begins on 180-unit rental complex in Penticton

Rental community with 138 two-bedroom units and 42 one-bedroom units to be built on old trailer park

Professional misconduct lands Penticton lawyer $15k fine

Daniel Kay Lo fined $15,000 by B.C. Law Society after admitting to five counts of misconduct.

Highway 97 petition founder encouraged by public’s reaction

Printed out, the list of 26,000 names creates a stack of paper four inches thick.

RDOS hears concerns about 5G wireless technology

Potential safety concerns raised as communications technology expands

Mental health disorders, suicide on the rise among Okanagan students

The survey was conducted by the McCreary Centre Society in 2018

UPDATE: Protesters say they will maintain blockade near Chase “as long as it takes”

Signs at protest site say in solidarity with Wet’suwet’en

Petition seeks to remove local police department from Lindsay Buziak murder case

American woman starts online petition in hopes of helping Buziak family

Deaths on popular Shuswap trail ruled accidental

B.C. Coroners Service reports on fatal falls in May and July 2019

Study says flu vaccine protected most people during unusual influenza season

Test-negative method was pioneered by the BC Centre for Disease Control in 2004

Saskatchewan and B.C. reach championship round at Scotties

British Columbia’s Corryn Brown locked up the last berth in Pool B

‘Chain reaction pile up’ closes southbound traffic on Coquihalla Highway

Black Press Media has reached out to RCMP, paramedics for details

Federal minister to speak in North Okanagan

Greater Vernon Chamber welcomes middle class prosperity minister to talk money

B.C. lawyer, professor look to piloting a mental-health court

In November, Nova Scotia’s mental-health court program marked 10 years of existence

EDITORIAL: Thoughtless posts to Facebook cause real harm and stress

At the risk of resembling a broken record, it needs to be… Continue reading

Most Read