Young families need employment. It does not matter how ideal or perfect your community is, they need money to pay their mortgage. Offer employment and the people will come.
There is no instant fix available that will create excess employment opportunities. There are industries for which Penticton is ideally suited, but in order to get our message out to them we have to become a known quantity.
Tourism is the key which will open that door. We showcase our city, make it obvious that we have development and investment opportunities. Plus, aggressive, direct, targeted marketing to the ideally suited with a slick campaign is essential.