I dentifying issues is easier if you are a good listener, I spend 360 days a year on main street, accessible to anyone who wishes to walk into the Elite Restaurant, I have become a very good listener. Talk to people.
We must realize there is a wealth of information out there and many thoughtful citizens. I have actually installed a full time suggestion box at the restaurant, just in case people find it too intimidating to walk into city hall. The box is right up front and labelled: Suggestions to improve our city.