Penticton stations point to positives in radio ratings

EZ Rock garners an 18.8 per cent market share, topping Penticton radio stations for the fall ratings

Adult contemporary music has narrowly edged out top 40 hits as the format of choice for commercial radio listeners in Penticton.

New fall ratings released last Friday by BBM Canada gave EZ Rock an 18.8 per cent market share, just slightly better than the 18.3 per cent  garnered by Sun FM. Close behind was Country 100.7, which scored a 17.6 per cent share. Both Sun FM and EZ Rock are properties of Astral Media.

The results covered all-week listeners age 12 and up, although the age 18-64 category showed Sun FM was the clear favourite with a 24.5 per cent market share.

Jon Ferebee, Astral’s assistant brand director in Penticton, said Sun FM’s listeners seem to appreciate the station’s focus on new music.

“We’re always paying attention to what listeners want… what music charts are doing, that sort of thing. And keeping in touch with our local market,” he said.

Ferebee added that Sun FM’s on-air morning team of Randy Farmer and Marianne McHale “have been around for a long time and are pretty popular all the way around.”

While Country 100.7 edged down in the 12-plus category, it made big gains in another more important segment.

David Larsen, program director for Newcap Okanagan, said the station, which was known as Giant FM until it was rebranded in April, gained a 14.9 per cent market share among listeners age 25-54, up from 7.8 per cent a year ago.

That category, which Larsen said showed “really nice growth,” has the most purchasing power and is therefore most attractive to the advertisers that pay the bills.

“We’ve seen a really nice jump and are really happy with that because that’s where we needed to grow the radio station.”

The new format focuses on “contemporary country and a lot of it,” Larsen added, “and playing those big records. That’s really what it’s about.”

Newcap came under fire in the spring when it completed its purchase of Giant FM and subsequently laid off four on-air personalities as part of the station’s rebranding.

BBM Canada was formerly known as the Bureau of Broadcast Measurement and is a non-profit industry group. It produces radio station ratings by randomly selecting survey participants to diarize their listening habits over a period of about two months.


Just Posted

Wade Cudmore, seen here with his mother Kathy Richardson, had his first court appearance in relation to first degree murder charges in the deaths of Erick and Carlo Fryer Tuesday, June 22, 2021. (Kathy Richardson/Facebook)
Man charged in Naramata double homicide appears in Penticton court

Wade Cudmore appeared for the first time in relation to first degree murder charges

(John Arendt - Black Press)
Penticton wants to give you money to make something fun happen in the city

City launches community grant program to help post-COVID recovery

Penticton mayor John Vassilaki and Minister of Housing David Eby have been battling over the Victory Church shelter and BC Housing projects in the city. (File photos)
Penticton heads to court over homeless shelter as BC Housing audit begins

The city was not satisfied with the response from Minister David Eby regarding the ongoing situation

With high temperatures forecasted for the week and into the next, Interior Health is offering some tips on how to keep yourself safe from heat-related illness. (Pixabay)
Interior Health offers safety tips as temperatures soar

‘Too much heat can be harmful to your health’

The proposed design of the five-storey building on Front Street. (City of Penticton)
5-storeys still too tall for Penticton’s downtown, votes city council

Vote against new development leaves one councillor questioning validity of city’s zoning restrictions

A person stands in a tower on the perimeter of the Number 3 Detention Center in Dabancheng in western China’s Xinjiang Uyghur Autonomous Region on April 23, 2021. Human rights groups and Western nations led by the United States, Britain and Germany accused China of massive crimes against the Uyghur minority and demanded unimpeded access for U.N. experts at a virtual meeting on Wednesday, May 12, 2021 denounced by China as “politically motivated” and based on “lies.” THE CANADIAN PRESS/AP-Mark Schiefelbein
VIDEO: Trudeau demands truth from China about Uyghurs

PM says Canada has admitted broken Indigenous relationship, unlike China on Uyghurs

Council members and witnesses from the Hupacasath First Nation, left, and Tseshaht First Nation, right, prepare to raise their respective flags in front of Port Alberni City Hall on Monday, June 21, 2021. The flags will permanently fly as part of the city’s reconciliation work. See more coverage from the flag raising ceremony on page A5. (SUSAN QUINN/ Alberni Valley News)
Vancouver Island First Nations flags to fly permanently at city hall

Addition of flags are one Port Alberni response to reconciliation

Kelowna Mayor Colin Basran, middle right, participates in a ribbon-cutting ceremony in honour of the launch of Kelowna’s plasma donor centre at Orchard Plaza Mall on June 22. From left to right: Canadian Blood Services’ business development manager Janna Pantella, Canadian Blood Services’ operational excellence manager Tyler Burke, Kelowna Mayor Colin Basran and Canadian Blood Services’ centre manager Janine Johns. (Aaron Hemens/Capital News)
B.C.’s first dedicated plasma donor centre opens in Kelowna

The Kelowna location is the third dedicated plasma donor to open in Canada

Susan Kootnekoff is the founder of Inspire Law, an Okanagan based-law practice, and provides Kelowna Capital News with weekly stories from the world of local, national and international law. (Contributed)
Kootnekoff: Access to justice and residential schools in Canada

Susan Kootnekoff is the founder of Inspire Law, her diverse legal career spans over 20 years

Children walk with their parents to Sherwood Park Elementary in North Vancouver for the first day back to school on Sept. 10, 2020. THE CANADIAN PRESS/Jonathan Hayward
Study reassures parents, teachers that COVID-19 infrequently shared at school

Federally funded study in Vancouver finds risk in the classroom and in the community identical

Conservative MP Kevin Waugh rises during Question Period in the House of Commons Tuesday April 13, 2021 in Ottawa. THE CANADIAN PRESS/Adrian Wyld
Single-game sports betting about to become legal in Canada

Senate passes bill to take sports gambling away from overseas agencies

Point Roberts is part of the mainland United States but not physically connected to it, to reach the community by land one must pass through Canada. THE CANADIAN PRESS/Darryl Dyck
Closed Canadian border leaves Point Roberts’ only grocery store on verge of closure

‘We’re Americans but we’re not attached to America. It’s easy to forget we’re here,’ says owner Ali Hayton

Mayla Janzen and Ashley Hoppichler, with her daughters Lily and Sophia, are bringing a Friday evening market to Polson Park, starting July 2. (Jennifer Smith - Morning Star)
Entrepreneurs craft up Vernon night market

Friday evening Polson Park event to take place throughout the summer

Splatsin Chief Wayne Christian and Tina William lead the Every Child Matters March in Enderby Monday, June 21. (Lyndsey Leon photo)
Hundreds march with Splatsin in Enderby for #215

300 orange-shirt wearing people of all backgrounds turned out in support

Most Read