Penticton will get a fresh coat of paint thanks to those who voted online in the Benjamin Moore Main Street Matters program.
Nearly half a million votes put 20 communities from across the U.S. and Canada in the winner’s circle to receive revitalizations by Benjamin Moore. From Sandy-striken Sea Bright, NJ to Penticton the 2013 towns chosen will receive a revitalization package including exterior painting of downtown businesses along a two-to-three block stretch in each location.
“We’re thrilled about the enthusiasm and passion from local businesses and communities around for Main Street Matters,” said David Melançon, chief marketing officer of Benjamin Moore & Co. “The incredible response is a testament to how strongly people feel for their community and we hope this movement continues to drive support for local businesses as every Main Street has a story.”
Throughout a six week voting period, more than 130 communities rallied on paintwhatmatters.com and paintwhatmatters.ca to encourage excitement and votes in hopes of garnering a 2013 selection.
The projects are due to begin this summer and continue through early 2014 and will be undertaken with the help of multiple partner organizations including Benjamin Moore’s longtime partner Make It Right, its network of independent dealers, plus local municipalities, small business and local chambers of commerce. Benjamin Moore will provide all necessary paint, stain and supplies for façades, porches, railings, shutters and other exterior building trims. The areas to be painted will be determined jointly with town representatives and residents, and Benjamin Moore colour experts will consult on colour choices.