Penticton’s defiant Maxim Cover Girl edged out of competition

Brandi Hansen wants Canadians to recognize talents, not just looks, as sexy

Hansen owned a hair cutting business in Terrace, was an active search and rescue member, and often fished in the Skeena and Kalum rivers. (Contributed photo)

Hansen owned a hair cutting business in Terrace, was an active search and rescue member, and often fished in the Skeena and Kalum rivers. (Contributed photo)

Penticton aviation student, Brandi Hansen, edged out thousands of contestants to become a semi-finalist in the 2019 Maxim Cover Girl Canada contest.

Hansen was in second-place in her semi-finalist group when voting ended on June 13, edging her out of a spot in the final 12 contestants. It was a challenging crowd of professional models and social media influencers, however Hansen is just happy to know her message got out.

READ MORE: Penticton aviation student in semi finals of Maxim cover girl contest

“Every single Maxim you walk past in the store, what is it? It’s a pretty girl on the front with a bedroom backdrop in lingerie. Surprise me, guys. Do something innovative,” she said.

She chose not to let her skin get the attention of voters, rather it’s her unconventional message: you don’t have to wear next-to-nothing to be recognized as attractive and successful.

Hansen said she’s received comments from parents and others encouraging and thanking her for her efforts.

READ MORE: Penticton pilot-in-training on board with becoming Maxim cover girl

“I call it “role-modelling” because I think it’s important for both women and men to realize that it’s not about who looks the sexiest, who’s got the least amount of clothes on. You don’t have to follow the crowd to create your own path.”

Hansen, 42, decided to enter the competition and sent the men’s magazine photos of herself hiking, climbing glaciers and flying planes instead of the expected skimpy bikini photos.

“I thought, I’m going to go against the grain with this because I want to break that (pattern of) whoever has the least amount of clothes on is going to win,” she says.

“Forget it, man. I’m going to teach my daughter that you can pioneer your own path and still accomplish and achieve your goals.”

The Penticton-based mother, pilot and outdoor enthusiast lived in Kitimat, and in Terrace, where she owned a hair cutting business in Terrace, was an active search and rescue member, and often fished in the Skeena and Kalum rivers.

Hansen was first chosen amongst thousands of submissions. She flew past the first and second elimination round, securing enough public votes to place first and qualify for the semi-finals.

If she won, Hansen intended to donate the full $10,000 prize to create four $2,000 scholarships for young women in aviation, with hopes it will help “smash the glass ceiling” in the profession. The remaining $2,000 was to go to B.C. Search and Rescue.

To report a typo, email: editor@pentictonwesternnews.com.


@PentictonNews
newstips@pentictonwesternnews.com

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

 

Maxim Cover Girl semi-finalist Brandi Hansen is sending an inspirational message to women and men by choosing not to strip down for competition. (Contributed photo)

Maxim Cover Girl semi-finalist Brandi Hansen is sending an inspirational message to women and men by choosing not to strip down for competition. (Contributed photo)

(Contributed photo)

(Contributed photo)

Just Posted

The Keremeos Grist Mill and Gards is preparing for another season of their Pantry Share program, distributing monthly packages with preserves like the one taken in the photo above. (Grist Mill Facebook)
Shares in heritage community garden program go on sale

The Grist Mill and Gardens in Keremeos is bringing back its Pantry Share for 2021

Expect cold weather and snow over the weekend. (Submitted photo)
Prepare for subzero weekend in South Okanagan

Expect some snow to start falling Saturday night and into Sunday

Skaha Middle School
Arrest made in indecent acts near Penticton schools

A 32-year-old man was arrested and released on strict conditions, say police

Flooding has become a reality for many communities in the Okanagan Valley as the region faces more extreme weather storms, blamed on the impact of climate change. (File photo)
Okanagan high target for spring flooding

Higher snowpack and mild winter precipitation levels raise concerns for Canada’s insurance industry

Interior Health reported 79 new cases of COVID-19 and two new death in the region Friday, Jan. 22, 2021. (Ben Hohenstatt/Juneau Empire)
79 new COVID-19 cases, two deaths reported in Interior Health

Both of Friday’s deaths were both recorded at long-term care homes

U.S. Senator Bernie Sanders sits in on a COVID-19 briefing with Dr. Bonnie Henry, provincial health officer, and Adrian Dix, B.C. minister of health. (Birinder Narang/Twitter)
PHOTOS: Bernie Sanders visits B.C. landmarks through the magic of photo editing

Residents jump on viral trend of photoshopping U.S. senator into images

(Hal Brindley - Dreamstime)
Enderby farmers caught between coyotes and bylaw tickets

The Smith family is stuck in a Catch-22 between protecting their livestock and incurring noise complaints

A COVID-19 exposure has been confirmed at Black Mountain Elementary in Kelowna Saturday, Jan. 23, 2021. (Google Image)
Another COVID-19 exposure confirmed at Kelowna school

Interior Health confirmed an exposure at Black Mountain Elementary School Saturday

Members of BCEHS Station 343 in Lake Country receive a donation of treats and wine from the community in December. (Contributed)
‘Unexpected and heartwarming’: Okanagan community supports paramedics

Cards, discounts, treats, more given to Lake Country paramedics in sign of support

A 75-year-old aircraft has been languishing in a parking lot on the campus of the University of the Fraser Valley, but will soon be moved to the B.C. Aviation Museum. (Paul Henderson/ Chilliwack Progress)
Vintage military aircraft moving from Chilliwack to new home at B.C. Aviation Museum

The challenging move to Vancouver Island will be documented by Discovery Channel film crews

The North Okanagan Naturalists' Club completed its annual swan and eagle counts Sunday, Jan. 17, 2021. (Claude Rioux - NONC photo)
North Okanagan bird count shows decrease in swan and eagle numbers

Trumpeter swans were down 61 per cent from last year’s count; eagles down 14 per cent

Okanagan Indian Band Chief Byron Louis has served as the band’s chief since his first of six electoral wins in 1991. (File photo)
Okanagan Indian Band seeks nominations for upcoming election

A new OKIB chief and council will be elected March 30, 2021

Lake Country firefighters helped deliver a healthy newborn baby Thursday, Jan. 21, 2020. (Pixabay)
Lake Country firefighters help deliver baby boy

Firefighters from the Winfield hall assisted with the birth of a healthy newborn Thursday morning

A video posted to social media by Chilliwack resident Rob Iezzi shows a teenager getting kicked in the face after being approached by three suspects on Friday, Jan. 22, 2021. (YouTube/Rob i)
VIDEO: Security cameras capture ‘just one more assault’ near B.C. high school

Third high-school related assault captured by Chilliwack resident’s cameras since beginning of 2021

Most Read