B.C. Health Minister Adrian Dix and provincial health officer Dr. Bonnie Henry update COVID-19 cases, B.C. legislature, June 29, 2020. (B.C. government)

B.C. Health Minister Adrian Dix and provincial health officer Dr. Bonnie Henry update COVID-19 cases, B.C. legislature, June 29, 2020. (B.C. government)

Province mobilizes influencers to get COVID-19 messaging out to young people in Kelowna

Influencers sharing best practices following increase in cases among people in their 20s and 30s

The province is taking a digital route to get its COVID-19 messaging out to young people in the Kelowna area: Social media influencers.

During a press conference on Tuesday, July 21, B.C. Health Minister Adrian Dix said several influencers have started sharing COVID-19 best practices over the past few days, in an effort to quell exposures among people in their 20s and 30s — the age groups in which most of the recent Kelowna tied cases were identified.

“I’m so proud, and you’ll see it on Instagram, the work of different people from all walks of life, from people involved in fitness to food to tourism to community activities who are posting on Instagram right now to get that message out,” Dix said

“We are going to have to adjust and adjust and adjust again and again and again throughout this pandemic which I remind everybody, is not going away, there is no cure, and there is no vaccine.”

READ MORE: As COVID-19 cases linked to Kelowna top 70, those possibly exposed denied testing

READ MORE: Kelowna’s hotel occupancy down significantly for month of June compared to 2019

Dix added that adjustments are coming to public health advice and orders as a result of the increase in COVID-19 cases in Kelowna in recent days.

“We also have to acknowledge that there were unorganized circumstances that were involved in this outbreak in Kelowna, and we have to take responsibility for those. We have to work with the owners of certain businesses to improve the circumstances in those businesses.”

A COVID-19 press conference with Dix and provincial health officer Dr. Bonnie Henry is scheduled for Wednesday afternoon, despite initial plans for a written statement.

Do you have something to add to this story, or something else we should report on? Email: michael.rodriguez@kelownacapnews.com


@michaelrdrguez
Like us on Facebook and follow us on Twitter.

Coronavirus

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

The regional district’s Penticton offices. (John Arendt - Summerland Review)
Building and bylaw service up in 2020 for RDOS

More complaints were resolved and building permits issued in 2020 than 2019

Penticton city council heard from Dhorea Ramanula, of Paid Employment for People with Lived Experiences Tuesday, Jan. 19. Ramanula’s organization has operated public washrooms in Kelowna staffed by community support workers since April, she says Penticton could benefit from a similar facility. (Michael Rodriguez - Kelowna Capital News)
Penticton interested in new public washroom concept to combat vandalism

Public washrooms with on-site support staff have been operating in Kelowna since April

Aidan & Mandy will play a live-streamed show at the Venables Theatre, Saturday, Jan. 23. (Contributed photo)
Penticton’s own Aidan & Mandy in concert Saturday, Jan. 23

The live show will be streamed from Venables Theatre in Oliver

The BC SPCA is adapting its fundraising after cancelling events due to COVID-19 restrictions. (Twila Amato - Black Press Media)
BC SPCA gets creative with fundraising as pandemic continues

The non-profit’s in-person fundraising events all had to be cancelled due to COVID-19 restrictions

Vancouver Canucks’ Travis Hamonic grabs Montreal Canadiens’ Josh Anderson by the face during first period NHL action in Vancouver, Wednesday, Jan. 20, 2021. THE CANADIAN PRESS/Jonathan Hayward
Horvat scores winner as Canucks dump Habs 6-5 in shootout thriller

Vancouver and Montreal clash again Thursday night

Interior Health has declared the Cariboo Chilcotin a community cluster. (Angie Mindus photo)
Interior Health declares Cariboo Chilcotin region a COVID-19 cluster, 215 cases since Jan. 1

Most cases are related to transmission at social events and gatherings in Williams Lake

Vernon Fire Rescue Services responded to a single-vehicle rollover Wednesday, Jan. 20, 2021, after a vehicle came into contact with a pedestrian light pole at Kalamalka Lake Road and 14th Avenue. (Brendan Shykora - Morning Star)
Minor injuries in rollover after vehicle hits Vernon crosswalk pole

The vehicle flipped onto its side, closing Kalamalka Lake Road

Esa Carriere, 23, was the victim of a 2018 Canada Day homicide. (File)
Youth sentenced in Kelowna Canada Day killing

Young woman pleaded guilty to lesser assault charge, sentenced to 15-month intensive support and supervision program

A rendering of UBC’s planned downtown Kelowna campus. (Contributed)
Kelowna’s new downtown campus to help alleviate UBCO’s space crunch

The sizable development is anticipated to be completed by the fall 2024 semester

Vernon's Noric House long-term care facility is dealing with an influenza outbreak amid the COVID-19 pandemic. (File photo)
Two more deaths at Vernon care home

Noric House case numbers remain steady, but death toll rises

A petition to spare the Mount Rose Swanson area from logging later this year has eclipsed 21,000 signatures as of Jan. 20, 2021. (Rose Swanson Mountain/Facebook)
Controversial logging will cut 4% of ‘sensitive’ Armstrong forest area: Ministry

A petition to spare the Rose Swanson area from logging has eclipsed 21,000 signatures

Vernon firefighters douse a fire inside a cardboard bin behind the Shops at Polson off Highway 6 Wednesday, Jan. 20. (Jennifer Smith - Morning Star)
PHOTOS: Dumpster fire behind Vernon shopping mall

Vernon Fire Rescue Services respond doused recycling bin fire backing onto Polson Park

Most Read