Sports Tourism should be on the front burner in Penticton. ALL the sporting groups should use cross marketing and consolidated branding for each other to promote Tourism in general. Every time we host an event it’s another opportunity to market Penticton to the world.
Whether it’s water sports on Okanagan Lake or skiing at Apex, we have it all on our doorstep! Skaha Bluffs is one of only five premier climbing areas in the world, and along with mountain biking in the area known as the Three Blind Mice Trails and our larger biking precinct, we are on the edge of exploding into adventure tourism.